NASCAR goes 3D

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NASCAR Media Group and Turner Sports have announced that NASCAR's first foray into 3D programming will take place with a special presentation of the Coke Zero 400 on 3 July 2010.

The 3D production will be made available through TNT RaceBuddy on NASCAR. COM as well as through DirecTV. Turner also will make the Cup Series race from Daytona available in 3D through DirecTV. " One of our goals here at NASCAR is to continuously explore ways to improve the viewing experience for our fans, " said Jay Abraham, CCO of NASCAR Media Group, in a statement. " Offering the Coke Zero 400 in 3D on NASCAR. com and select television distributors is a great example of that consistent exploration. Our fans have been asking us about 3D for several months so we're excited to deliver that to them for the first time ever in what will likely change how NASCAR is consumed moving forward. " The NASCAR 3D production will feature two dedicated feeds produced specifically for 3D, one using trackside cameras placed to maximise the 3D affect, the other giving an up–close look at pit row.

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