World Cup scores digitally

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Multimedia platforms proved central to fans' enjoyment of the 2010 FIFA World Cup as FIFA – through its web and Twitter feeds – successfully delivered a range of complementary digital experiences to football enthusiasts around the world.

In addition to the many millions of fans watching the matches on TV, over 220, 000 people followed FIFA's official tweets on Twitter, while members of the five million–strong FIFA. com Club swapped 120m virtual stickers and made over 1m comments on the website as they debated the finer points of the tournament. With its wide variety of content and interactivity, over the course of the tournament's 31 days FIFA. com attracted over 250m visits – approximately 150m unique users, triggering 7bn page views: 410m of those page views were recorded in a single day. When England and the USA played simultaneously, FIFA. com technicians reported a throughput of 1, 000, 000 hits per second at the height of the activity. The level of demand for FIFA's online content has surpassed FIFA's expectations. FIFA. com welcomed three times more unique users than in 2006, serving pages to 150m people over the course of the 2010 FIFA World Cup. FIFA exceeded forecasts for page impressions by 1. 5bn. The 2010 FIFA World Cup South Africa witnessed a new level of digital engagement from fans across the globe. Meanwhile, Allot Communications, a supplier of service optimisation and revenue generation solutions for fixed and mobile broadband service providers worldwide, has released its new Allot MobileTrends World Cup Report. The report indicates that mobile broadband usage increased by 24% during the 2010 FIFA World Cup matches. Web browsing on mobile broadband experienced the sharpest growth with a 35% rise, while YouTube traffic rose significantly by 32% on post–match mornings. The Allot MobileTrends Report demonstrates that mobile devices did not replace big screen televisions during the World Cup, but rather created a new category where the two operated alongside each other. Mobile devices played a central role in enhancing the viewer's World Cup experience by offering them additional football and match–related information in real time, and by providing the ability to watch replays at leisure and distribute them virally. According to the Allot MobileTrends World Cup Report:– Lunchtime matches showed the largest bandwidth increase with 31%– Video streaming and P2P increased moderately by 11% and 13% respectively– Mobile data bandwidth usage experienced a 16% overall increase during post–match mornings

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