Website shortlist announced

Sport Business News

Eight digital agencies have qualified for the final phase of the selection process of the company that will develop the new Rio 2016 website.

From the 26 agencies that submitted the required documentation, the ones that reached the minimum score and qualified for the second phase of the process are: Publicis, AgênciaClick Isobar, Aldeia, Be!, Cajú 68, Canvas, Ginga and TV1. The selected companies have until 6 October 2010 to submit their proposals, based on a briefing presented to professionals in mid–September 2010. Each proposal must contain the Creative Proposal, Price Proposal, Applied Methodology and Supplementary Planning. The Evaluation Commission is made up of employees from the Rio 2016 and the Brazilian Olympic Committee with experience in Marketing, Digital Planning, Communications and Technology. Besides the visual based on the new Rio 2016 brand, the new site will offer features that meet the variety of audiences that Games gather – athletes, students, volunteers, tourists, entrepreneurs etc. The new Rio 2016 site go live in the first minute of 2011, during the city's New Year's Eve party.

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