Dentsu supports convention

Sport Business News

International advertising agency Dentsu, FINA's worldwide marketing partner, will also be an Official Supporter of the 1st FINA World Aquatics Convention.

Dentsu has been delivering exclusive worldwide marketing services to FINA since 2004, successfully negotiating contracts with leading companiesincluding Nikon and Yakult. Dentsu's mission is to empower global aquatics by creating working partnerships between aquatic sports, the FINA Championships and international brands. "In order to ensure the continued growth and development of aquatic sport worldwide it is vital to bring the global aquatic community together, which is why Dentsu is proud to be supporting FINA's first World Aquatics Convention. It will provide an invaluable opportunity to meet as a community and collectively discuss the development and direction of aquatic sport going forward. I hope that the convention will create new global relationships as well as reinforcing existing ones thus strengthening the global aquatic network. It will be a fantastic occasion and I look forward to seeing the united global aquatic community there, " said Kiyoshi Nakamura, director of sports division, Dentsu. At the FINA World Aquatics Convention Dentsu will be showcasing a history of aquatic sport competition from theirexhibition stand, demonstrating how aquatic sport competitions have developed over the years, creating a solid foundation from which the sport can develop and grow, with the FINA World Aquatics Convention acting as a catalyst to that growth. "The FINA World Aquatics Convention will help the members of the international aquatics community to engage more effectively with each other. This is a service Dentsu has been providing for FINA for many years, helping us to connect with leading brands including some of our existing Partners. It is therefore a natural extension of our relationship for Dentsu to be supporting this event, sponsoring our NetWorker tool to help participants connect with each other in advance to make sure everyone extracts maximum value from this unique gathering, " addede Cornel Marculescu, FINA executive director. The 1st FINA World Aquatics Convention will gather together 500 aquatic industry leaders in Punta del Este, Uruguay betwen 27–29 September. The Convention will include a comprehensive programme of meetings, conference sessions and networking events accompanying a dynamic exhibition to help participants learn, share knowledge and network effectively to accelerate the growth and development of aquatic sport around the world. For further information please visit http://aquaticsconvention. fina. org

Additional information