Legend gets interactive

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Ryder Cup legend, Colin Montgomerie has been announced as the new ambassador for Golfing World, a golf media platform launched by global sports and media company IMG Worldwide in February 2010.

Golfing World has expanded from a television programming concept to become a multimedia golf offer, including a digital video player, online and mobile assets, social networking and sponsored in–flight programming. Alongside the worlds most comprehensive daily golf magazine show, Golfing World, produced five days of the week, 48 weeks of the year, to 300m homes, the brand portfolio has grown to include the Golfing World Player, an online multi–channel golf video player, syndicated across premium golf, sports and newspaper websites in key markets globally providing professional Tour highlights. In addition to the Golfing World Player, IMG Worldwide has developed a brand new website, www. golfingworld. tv, to accompany the TV programme and provide an additional media platform for all Golfing Worlds video rich content. The website aims to provide the worlds most comprehensive golf video experience available online. Golfing World also provides opportunities to engage through its dedicated YouTube channel (www. youtube. com/golfingworld), Facebook page (www. facebook. com/golfingworld) and Twitter site (www. twitter. com/golfingworldtv). In February 2011, Golfing World will launch mobile apps for iPhone, iPad and android platforms – all carrying the same original video content. Distribution continues for the specially edited 30 minute monthly in–flight version of Golfing World, sponsored by HSBC that is currently available across 14 major airline networks, including Singapore Airlines, Emirates, Cathay Pacific and Lufthansa. Montgomerie has emerged over the last two decades as the undisputed leading European golfer. Known affectionately to millions around the world as Monty, he is one of Britains most admired sportsmen. Monty holds the record as the most prolific British winner in European Tour history and having played in eight Ryder Cup Matches, went on the captain the European team to victory in the 2010 tournament. He ranked number two in the world at his height of his career. Montgomerie said: Golfing World has gone from strength to strength and I am very proud to be associated with such a progressive approach to communicating golf around the world. I am looking forward to working very closely with the Golfing World team in the coming months. Michel Masquelier, president IMG Media, said The significant growth of Golfing World demonstrates the success, popularity and marketability of the brand. IMGs vision when launching this concept was to create and provide interactive content on a global scale. Six months later Golfing World is distributed to 300m households and is fast becoming a multimedia brand. IMG is confident that the golfing community – encompassing governing bodies, professional and amateur players, manufacturers, promoters, the golf tourism industry, fans and sponsors will enjoy this original and unique product. Guy Kinnings, SVP and director of Golf, EMEA said: After only a year Golfing World has built up quite a fan base amongst the leading players who have been happy to give their time and backing to this innovative new golf project. The expansion of Golfing World takes the content to a broader audience that will reach beyond traditional golf fans and allow the brand to build on a global basis.

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