Sochi Mascots Launched

To mark the start of the Paralympic Games in London, the Paralympic Winter Games mascot toys, Ray of Light and Snowflake, have been released for sale by Sochi 2014 licensees.

The licensed toys have appeared on the shelves of over 400 dedicated Sochi 2014 departments in the superstore chains of Begemot and in Begemotik toy shops. It is also possible to purchase the toys on the official Sochi 2014 online shop http://shop.sochi2014.com/ru/.

The Sochi 2014 licensees plan to sell over one hundred thousand soft toys. The Paralympic mascots are sold in an original gift box and prices, depending on their size, range from 999 roubles to 1,299 roubles.

The toys are made using high quality and modern environmentally friendly materials. In autumn, the Ray of Light and the Snowflake will go on sale together as a special edition made from plush and soft plastic.

Ray of Light and the Snowflake are fantasy characters that were chosen by Paralympic champions in February 2011 during a national competition to create ideas for the Sochi 2014 mascots. According to legend, they flew from far away galaxies and stayed on Earth to tell people about the Paralympic Games in Sochi and Paralympic values; bravery, equality, determination, inspiration and the strength of spirit, which is at the heart of every Paralympic athletes.

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