RWC 2011 signs wine brand

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Rugby World Cup Limited (RWCL) has signed a deal with wine and spirits producer Pernod Ricard New Zealand for its premium wine brand Brancott Estate to become an Official Sponsor of the IRB 2011 Rugby World Cup in New Zealand.

Brancott Estate, the new name for New Zealand's Montana wine range, is a key brand in the Pernod Ricard global portfolio and the partnership with the world's third largest single sport event will provide the perfect platform to drive global awareness for the premium wine brand. Rugby World Cup Limited chairman Bernard Lapasset said: " We are delighted to be welcoming Brancott Estate as an Official Sponsor of Rugby World Cup 2011 in New Zealand. The appointment of a leading New Zealand wine brand as an Official Sponsor gives a significant boost to a tournament that continues to attract major multi–nationals to a strong portfolio of Worldwide Partners, Sponsors and Suppliers. We look forward to working with Brancott Estate to further the promotion of the Game as the global Rugby community looks ahead to Rugby World Cup 2011 in New Zealand and a tournament that looks set to write another memorable chapter in the Rugby World Cup success story. " The Rugby World Cup is considered to be a perfect fit for Brancott Estate, whose brand values are closely aligned to those of rugby's showcase tournament. Pernod Ricard New Zealand's managing director, Fabian Partigliani, said: " The sponsorship of Rugby World Cup 2011, one of the greatest sports events in the world, provides the perfect platform to drive global awareness of Brancott Estate as a leading New Zealand wine brand, particularly in key markets such as the UK and Australia and, of course, our home market of New Zealand. " The announcement of Brancott Estate as an Official Sponsor follows the appointment of Emirates Airline, MasterCard, Heineken and ANZ as Rugby World Cup 2011 Worldwide Partners, Licensing in Motion and RTH as Master Licensees, Canterbury as Official Sportswear Supplier, Gilbert Rugby as the Official Ball Supplier, Russell McVeagh as Official Law Firm and KPMG as Official Tournament Supplier of accounting and tax advisory services.

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