DHL joins RWC 2011 sponsors

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Rugby World Cup Limited (RWCL) has announced the appointment of DHL Express as a Worldwide Partner for the IRB Rugby World Cup 2011 in New Zealand.

A global market leader in the international express and logistics industry, the announcement represents the first time that Deutsche Post–owned DHL has partnered with Rugby's showcase Tournament. Under the deal, DHL will perform the key roles of in–tournament ticket distribution and express freight logistics for the 20 participating teams, including equipment transportation. The agreement will also see DHL partner with the International Rugby Board as international express shipments partner. Rugby World Cup Limited chairman Bernard Lapasset said: " Rugby World Cup Limited is delighted to announce that DHL has joined the family of Worldwide Partners supporting Rugby World Cup 2011. The appointment of a globally renowned brand and a world leader in the logistics industry further underscores Rugby World Cup's considerable global prestige and appeal. " " We look forward to working with DHL over the next 12 months to further the promotion of the Game around the world as the sporting community looks forward to Rugby World Cup 2011 in New Zealand and a Tournament that will write another memorable and successful chapter in the Rugby World Cup success story. " Tournament team equipment logistics is an important area of delivery for major global sports events and DHL will undertake approximately 200 movements of team equipment during the seven–week Tournament at an average of two tonnes per move. DHL will also provide storage solutions, while transporting all team training equipment between the 48 training and 13 match venues for Rugby World Cup 2011. It is expected that DHL will cover almost 30, 000 kilometres during the Tournament. Ken Allen, chief executive officer, DHL Express said: " We are proud to be the Official Logistics Partner of Rugby World Cup 2011. Rugby is about passion, teamwork and can–do spirit, values that are shared by DHL Express as well. " With five Worldwide Partners now confirmed for next year's Tournament, the announcement represents another boost to Rugby World Cup 2011 with a year to go until the Opening Match between New Zealand and Tonga at Auckland's Eden Park on 9 September 2010. DHL joins Emirates Airline, MasterCard, Heineken and ANZ as Rugby World Cup 2011 Worldwide Partners, Brancott Estate and Toshiba as Official Sponsors, Licensing in Motion and RTH as Master Licencees, Canterbury as Official Sportswear Supplier, Gilbert Rugby as the Official Ball Supplier, Russell McVeagh as Official Law Firm and KPMG as Tournament Supplier of accounting and tax advisory services.

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