"Snow, Ice and You!"

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With nine months to go until the IOC decision for the host city of the 2018 Winter Olympic and Paralympic Games, the French Candidate City of Annecy has presented the baseline and visual identity which will accompany a vast mobilisation plan around its Bid project for the coming months.

Through the claim "Snow, Ice and You!", as effective in French ("La Neige, la glace et vous!" ) as in English, Annecy 2018 wants to highlight simplicity by celebrating the natural elements which are the fundamentals of the Winter Olympic Games, as defined by the Olympic Charter. With this slogan, Annecy 2018 is expressing its identity, positioning and ambition. "Annecy and the Savoie Mont Blanc region aspire to organise Winter Games in the heart of the mountains, against a truly authentic backdrop, in a landscape that is naturally blessed with the essential ingredients for winter sports, " explained Edgar Grospiron, CEO of the bid. "Annecy 2018 is also our desire to offer Games on a human scale, without excess, showing the simplicity of mountain life and its attachment to essential values. " The purity evoked by snow and ice also underlines the wish to organise Games that are environmentally responsible, in a region that has traditionally respected nature. Finally, the tagline's closing "You!" is Annecy 2018's invitation to celebrate a great festival of sport and the Olympic spirit, sent out to every individual from every category of involvement in the world's biggest winter sports event. The tagline is illustrated by a creative design from the 360 Euro RSCG agency, and is incorporated into the bid's official visuals. Against a magical mountain background, dominated by Mont–Blanc, the purity and power of the sporting movements are symbolised by an athlete appearing through a puff of snow and ice, the two elements that make up the DNA of both winter sports and the region. The athlete leaps to catch the moon, an ultimate dream, like winning a medal... or hosting the Olympic Games. This is the spirit in which the Annecy 2018 Bid committee, with full support from all its partners, will steadily roll out a huge campaign to boost the national mobilisation before the IOC vote scheduled for 6 July 2011 in Durban. "We are convinced that the idea of the Games at Annecy will trigger a great burst of energy and enthusiasm from the whole country. We want to offer sport, and the whole world, the most magnificent spectacle. Every French woman and every French man, every ounce of strength in the country will be united to achieve this ambition to serve the Olympic ideal, " declared Grospiron.

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