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MEI speaks to Nigel Fletcher, managing director of Sports Development Marketing (SDM), event owner of The TURF and GRASS EXPO 2010.

Please describe what your event's aims and ambitions are"The TURF and GRASS EXPO 2010 intends to show why more and more clubs are considering artificial turf, with case studies, financials, stadia revenue opportunities and more. The two–day conference and exhibition is a must for any club considering artificial turf, whether for their main playing surface or training ground. The content of the conference programme is paramount with objective, neutral and best practice regarding on all aspects of artificial turf. The first event will take place on 8 and 9 December 2010. The event is planned to take place every two years. "How many years have you been holding your event? "This will be the first event. The concept was the brainchild of myself, who led many of FIFA's artificial turf programmes, mini pitches development between 2005–2010. "Why did you choose Amsterdam as the location for the event? "Amsterdam is a great hub and city first and foremost. Secondly the RAI Convention centre is exceptional with great exhibitor and conference facilities. Thirdly much of the artificial turf industry has a base in Northern Europe, especially Netherlands and Belgium. "How many people do you expect to attend the event and what can they expect from attending? "We expect 2, 000 to attend the conference and/or exhibition. There will be something for all persons attending whether from the conference or business opportunities in the exhibition. "What are the main issues that will be covered in your conference sessions? "Several issues will be covered in the conference and fall into several areas. TECHNICAL–Does the game change on artificial turf compared to natural grass at the professional level? MEDICAL–Latest medical and injury facts. FINANCIALS–The revenue opportunities and commercial income streams on switching to artificial turf. FIFA Standards–Latest development on the FIFA Quality Concept, Preferred Producer Scheme. Sport–some of the sports governing bodies attending include FIFA, UEFA, FIH, IRB, KNVB, The FA, RFU. "How can MEI readers find out more about your event? " They can visit our website or e–mail us directly:www. turfandgrassexpo. comregister@turfandgrassexpo. com","43

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