Rugby World Cup to share

Sport Business News

Rugby World Cup 2011 organisers are inviting members of the global sports family to apply to participate in the tournament's official Observer Programme.

The innovative programme, hosted by tournament owners Rugby World Cup Limited (RWCL), organising body Rugby New Zealand (RNZ) 2011 Limited and the New Zealand Government, will be run over the semi–final weekend of 15–17 October 2011. The programme is designed to provide a unique insight into the bidding, delivery, hosting and legacy of one of the worlds largest sports events. Participants will gain an invaluable insight into all the tournaments functional areas from Rugby Services, Broadcast and Media Operations to Finance, Venues and City Operations. Cut and paste the link below into your browser to view the RWC 2011 Observer Programme Brochure:http://asp–uk. secure–zone. net/v2/index. jsp? id=582/619/1636&lng=enIRB chairman Bernard Lapasset said: The RWC 2007 Observer Programme was a major highlight of the learning experience, bringing together members of the rugby and wider sporting family to share experience, transfer knowledge, build relationships and get a better understanding of how one of the worlds premier sports events operates. This year we are expanding the programme to involve all major stakeholders. We are delighted to be partnering with the New Zealand government in the delivery of the programme to provide a fascinating insight into the role that governments play in the delivery of major events including Regional showcasing, festival development, economic impact, financial support and engaging a nation. RNZ 2011 general manager tournament services, Nigel Cass said: I cant speak highly enough of how the RWC 2007 Observer Programme allowed us to learn first hand about some of the key issues we would be grappling with. What it allowed us to do was see behind the scenes as the final stages of the Tournament actually happened and hear valuable insights from the French Organising Committee as they planned and delivered the event. An integral element of the Rugby World Cup knowledge transfer process, the RWC 2011 Observer Programme also provides the opportunity for future Host Unions to live, learn and experience Rugby World Cup operations. Key participants will be representatives from England Rugby 2015 and the Japan Rugby Football Union, the hosts of RWC 2015 and RWC 2019 respectively. Lapasset added: For future Hosts, attending Rugby World Cup 2011 represents a valuable opportunity to learn and experience the event live. During the Observer Programme each future Host can not only witness how things are done, but also study specific areas, so that they can learn and improve upon these within their own organisational and cultural context.

Additional information