Icon shines in Qatar

Sport Business News

The Gharafa Sports Club, in Qatar, received specialist venue dressing, signage and wayfinding from Icon for the FIVB Volleyball tournament held in December 2010. With only eight days from the date of instruction to the first whistle of the first game, this was a challenging installation for Icon's team.

Steve Edwards, director of Icon Middle East, commented: With the worlds top volleyball players attending this event it was vital that the venue reflected the prestigious nature of this tournament. Our branding encompassed everything from the car park signage and wayfinding through to the field of play branding and the press conference facilities in the nearby hotel. The company also installed directional signage, court floor branding, high level event and sponsor banners and dressing for the VIP areas. The high level of support and the quality of the services provided by Icon made a valuable contribution to the overall success of the tournament, commented Khalid Ali Al Molawi, president of the Qatar Volleyball Assosciation and head of FIVB organising comittee. In addition to its professional services Icon was delighted to be able to show its support for sport in the region by sponsoring the event alongside VIK work. After the success of this event it is hoped that some of the material produced will be able to be reused next year.

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