TV trends US-style

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Sears Holdings Corporation, the fourth largest broadline retailer in the US and Canada, has provided its insight into TV trends and the latest television modelsin North America.

With the college basketball tournaments in full swing at the time of writing, many sports enthusiasts in the US are searching for the latest TVs to ensure their homes are ready for game day viewing parties. However, with so much technology to choose from, the question remains for many shoppers and basketball fans: " What should I look for when purchasing a new television? " That's why Sears is helping customers find this year's sought–after sets by unveiling its list of the top three TV trends for 2011:Increased access to content with Internet connectable TVs; Expanded viewing experience with larger screens; and Rethinking 3D–capable TVs. " As anticipation mounts for the March basketball tournament, Sears wants to share its point of view and help customers navigate the selection of 2011 TVs to find their perfect sets in time for game day, " said Karen Austin, president of Consumer Electronics for Sears Holdings. " This year [2011], Sears shoppers will see more Internet connectable, 3D–capable and larger–screen TVs than ever before. " So, whether purchasing a TV for hosting basketball viewing parties or updating the home entertainment system for the family, here are some essential insights as to what shoppers should expect and know when purchasing a new TV. TREND ONE – Increased Access to Content with internet–connectable TVs In a world where most people now are familiar with smart phones, 2011's biggest trend is internet–connectable TVs that provide instant access and constant connectivity for customers. In fact, roughly 85% of TVs carried at Sears in 2011 will be internet–connectable TVs. TREND TWO – Expanded Viewing Experience with Larger Screens As the popularity of big–screen TVs increases, customers can expect to see larger screen–size offerings for LED, LCD and plasma TVs. However, whilst TVs 50–inches and larger become more common, customers should continue to consider the following when shopping for a TV:Bezel Size: Apart from cosmetic value and seamless display, choosing a TV with a slim bezel (the frame bordering the screen) will often translate to a bigger picture and overall screen size. Screen Resolution: When considering screen resolution, which is a measure of how many lines of video images are on a screen, both 720p and 1080p are among the commonly recommended screen resolutions. However, for larger screens and higher–quality TVs, a 1080p screen resolution is likely to be the preferred format among most viewers. Mounting: With improvements in technology and components, larger–screen TVs have become lighter than ever, making it easier for customers to transport the TVs home and providing extra versatility with setup and mounting. TREND THREE – Rethinking 3D–Capable TVs In 2011, 3D–capable TVs will be more affordable, allowing many more families to enjoy the experience. Customers can look forward to the price points of 3D–capable TVs dropping to those of many 2010 2D–only models. However, as is the case with many new technologies, it's important to understand what 3D functionality is and when it makes sense to purchase a 3D TV. With more content becoming available, such as sporting event broadcasts and new video game introductions, 3D–capable TVs are especially suited to fit the needs of sports and gaming enthusiasts seeking a new level in entertainment. Some things to consider when contemplating whether to buy a 3D TV, include:3D–Capable TVs Still Play 2D Content: With a 3D–capable TV, consumers are readying themselves for the future while investing in the best 2D technology available. 3D TVs have the ability to view both 2D and 3D content. 2D–to–3D Up–Convert: As an added benefit on most new 3D–capable TVs in 2011, a functionality called 2D up–convert will provide customers the ability to choose and watch a normally 2D broadcast in 3D instead. To achieve this 3D viewing experience for 2D content, customers can simply select the conversion option on their 3D–capable TV and watch the upcoming college basketball games in 3D with friends and family. Passive–3D versus Active–3D Technology: Passive–3D TV technology is an alternate 3D viewing experience to the more common active–3D TVs. The difference between these technologies is that active–3D glasses utilise an electronic shutter technology that allows your eyes to view alternating sequential images in full resolution, while passive–3D glasses use a polarization film on the glasses lenses that lets you see partial imaging with each eye creating the 3D experience. Since passive–3D technology glasses do not use electronic components compared to their active counterparts, they are significantly more affordable and more appropriate for large viewing groups. Read more about the key television trends for 2011 on the Sears Consumer Electronics dedicated blog post at http://www. mysears. com/mysears_blog/6–television–technology–trends–for–2011.

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