Ryder Cup at SportAccord

Sport Business News

As the world's top sporting delegates met in London during the first week of April 2011 for SportAccord, one of the world's most iconic trophies made an appearance at the "Scotland the Perfect Stage' stand.

The Ryder Cup is followed by millions around the world and Scotland will play host to the competition in 2014 on the PGA Centenary Course at Gleneagles. Scotland The Home of Golf is using the road to 2014 as a major opportunity to build on its rich history in the sport. It is a chance to further develop golf on our shores from grassroots level through to the array professional tournaments staged on some of the worlds greatest golf courses annually. Paul Bush OBE, chief operating officer at EventScotland said: As we move towards the delivery of The Ryder Cup in 2014, all parties involved have a clear goal of doing our best to make this the most memorable Ryder Cup yet. Scotland has an enviable track record of delivering world class events and golf is no exception to that. We are in the fortunate position of playing host to The Open Championship five out of every ten years and this year we welcome back the Womens British Open as a highlight on our calendar. Scotland and golf are synonymous and we must work hard to ensure we continue to deliver beyond expectations and that The Ryder Cup will cement our country as the perfect stage for events. The impact of golf is felt much wider than just those involved in the playing and organising of the game. The recent announcement that the 150th Anniversary Open Championship staged in St Andrews, last year, delivered a combined £100m benefit to Scotland quantifies its outreach. Another positive is the continued growth of its impact. Compared with findings from research carried out at the Open Championship at St Andrews in 2005 the overall economic benefit of staging the event has increased by more than 25% in five years. On the back of this, Scotlands key partners have signed a Memorandum of Understanding (MOU) in relation to the staging of The Open Championship in Scotland. The MOU has been formed between R&A Championships Limited, the Local Authorities in Fife, Angus, East Lothian and South Ayrshire, along with EventScotland and VisitScotland. Its purpose is to establish consistent arrangements for joint–working between the partners, towards the preparation and future delivery of The Open Championship in Scotland. The collective work of all parties involved will ensure that Scotland continues to successfully host The Open Championship on a regular basis moving forward, and that the opportunities and impacts associated with this global event are maximised across Scotland. On a local level and looking beyond 2014, Scotland understands the importance of developing the next generation of golfers and The Ryder Cup can help drive this forward. The Clubgolf programme was established as a partnership between the Scottish Golf Union (SGU), the Professional Golfers Association (PGA), the Scottish Ladies Golfing Association (SLGA), the Golf Foundation (GF) and sportscotland and is part of the commitment to golf which underpinned the successful bid to host the Ryder Cup in 2014. It offers a structured coaching programme delivered by appropriately qualified and licensed coaches and in 2010 it introduced the game to 36, 416 primary five children in 1519 schools. By encouraging youths to become part of our sport and developing their potential as they progress, Scotland will lay strong foundations for the future health of clubs and for Scottish performances on the world stage. There are currently 241, 000 members of Scottish golf clubs and it is hoped The Ryder Cup 2014 and the work being done around this marquee event will only work to increase these figures over the years. In the preparations for The 2014 Ryder Cup at Gleneagles the Host Nation Agreement was signed on the 1st tee at the PGA Centenary Course by Scotlands Minister for Public Health and Sport, Shona Robison, and Ryder Cup match director, Edward Kitson in March 2011. The official contract between Scottish Ministers and Ryder Cup Europe outlines the main terms, conditions and commitments agreed between the parties in relation to the staging of the event in three years time. Since being awarded the prestigious event back in 2001, EventScotland – which is leading the delivery of the event for the Host Nation – along with other key partners have been observing the last four Ryder Cups to learn from them and maximise the best possible arrangement for Scotland. A transfer of knowledge session was held in January 2011 with representatives from Wales, Ryder Cup and Scotland to pass on the lessons learnt from the 2010 event at The Celtic Manor Resort. The world class calendar of competition in 2011 includes the Scottish Hydro Challenge, RICOH Womens British Open, Cleveland Golf/Srixon Scottish Senior Open, Aberdeen Ladies Scottish Open and the Walker Cup. Scotland is committed to supporting the golf portfolio beyond 2014 to ensure The 2014 Ryder Cup has an impact far and wide. For more information, please visit www. rydercup2014. com

Additional information