Blackberry sponsors RWC11

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BlackBerry will be the Official Handheld Mobile Device of Rugby World Cup 2011 in New Zealand after Rugby World Cup Limited (RWCL) appointed Research In Motion (RIM) as an Official Sponsor.

A global leader in wireless telecommunications innovation, BlackBerry will provide Rugbys showcase Tournament with the very latest BlackBerry smartphones and BlackBerry PlayBook tablets to enhance operations by ensuring that the Tournament and its fans remain connected. Rugby fans will also be able to stay up to date with all the latest live match scores, match video highlights and latest news through the delivery of a sophisticated free–to–download Official Rugby World Cup 2011 App for BlackBerry users. RWCL chairman Bernard Lapasset said: Rugby World Cup Limited is delighted that RIMs BlackBerry brand has joined the impressive portfolio of sponsors and suppliers for Rugby World Cup 2011. This partnership with one of the worlds most recognisable brands further enhances the enormous prestige and attraction of Rugby World Cup in the global market place. We look forward to working closely with RIM to promote Rugby around the world through innovative global technology solutions as the global sporting community counts down to the start of Rugby World Cup 2011. The Tournament looks set to position Rugby in new markets around the world and Blackberry will help us reach out to new communities and audiences. Adele Beachley, managing director for RIM Australia and New Zealand, said: Rugby World Cup 2011 is the most eagerly anticipated sporting event in the world this year and it will be a very exciting time for Rugby supporters around the world. At RIM we really wanted to join the RWC 2011 team and get behind the people of New Zealand, the hosts of this global event. RIM is an international provider of smartphones so we felt a partnership with RWC 2011, a global sporting event which is played and watched by people from all over the world, was a great fit. Our innovative BlackBerry smartphones and BlackBerry App will allow RWC 2011 officials, referees and fans worldwide to communicate instantly and stay up to date with the matches in New Zealand. Im sure there will be much banter being exchanged between fans using BlackBerry devices all over the world. The announcement of BlackBerry as Official Sponsor further enhances the multinational flavour of commercial partners for Rugby World Cup 2011. The inventory comprises: Emirates Airline, MasterCard, Heineken, ANZ, DHL and SociÉtÉ GÉnÉrale as Rugby World Cup 2011 Worldwide Partners; Brancott Estate, Toshiba, Land Rover, Microsoft and BlackBerry as Official Sponsors; Licensing in Motion and RTH as Master Licencees; Canterbury as Official Sportswear Supplier; Gilbert Rugby as the Official Ball Supplier; Russell McVeagh as Official Law Firm; KPMG as Official Tournament Supplier of accounting and tax advisory service and Coca–Cola as Official Soft Drinks Supplier. Meanwhile, in a separate annoucement, it was unveiled that Rugby World Cup will be broadcast in 3D technology for the first time after Rugby World Cup Limited (RWCL) appointed 3DLive as Official 3D Broadcaster of RWC 2011 in New Zealand. One of the pioneers of 3D production in New Zealand, 3DLive will deliver a 3D feed of the Rugby World Cup 2011 semi–finals, Bronze Final and Final, taking advantage of the latest next generation technology to give viewers around the world a unique experience of Rugbys showcase Tournament. The groundbreaking deal means that viewers watching the matches will experience the sheer immediacy and visual clarity of the action as if they were on the pitch themselves. 3DLive will produce a theatrical feed for cinema and big screen venues in New Zealand and Australia and this feed will also be available to global partners. A broadcast feed will be available to all RWC 2011 Rights Holding Broadcasters.

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