More legacy for Vancouver

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On the heels of its launch in February 2011 during celebrations marking the one–year anniversary of the Vancouver 2010 Olympic and Paralympic Winter Games, LIFT Philanthropy Partners, formerly 2010 Legacies Now, is the subject of the second in a two–part legacy study commissioned by the International Olympic Committee.

The Evolution of 2010 Legacies Now – A Continuing Legacy of the 2010 Winter Games through Venture Philanthropy examines how 2010 Legacies Now leveraged the Games to create social change in communities throughout British Columbia, while also providing analysis of its transition to become a national venture philanthropy organization. The IOC study highlights the philosophy that Games legacies can endure beyond the event itself, as well as LIFTs approach to work with not–for–profit organisations to create scalable, measurable and lasting social impact in the communities they serve. Recognised as a thought–leader in legacy development around the Games and other mega–events, LIFT continues to share the knowledge and expertise it acquired leading up to the 2010 Winter Games with bid and host organizations around the world. In May 2011, LIFTs chief executive officer, Bruce Dewar, spoke to approximately 150 international delegates at the World Union of Olympic Cities Seminar on Legacy Planning in Lausanne, Switzerland. We are pleased the IOC chose to examine 2010 Legacies Nows approach to developing and delivering social, economic and community legacies by using the power of the Olympic Movement as the catalyst, he said. Each host region will have its own unique approach, but we hope the analysis of our transition to venture philanthropy seeds the idea for future hosts, so legacies can live beyond the Games and increase their impact over time. The IOC offers robust transfer of knowledge programmes to help host and bid cities discover how to extend the benefits of hosting the Olympic Games beyond sport competitions and cultural showcases to include the wider socio–economic fabric of the host region and country. Gilbert Felli, the IOCs executive director for the IOC, said, At the IOC, we work very closely with Games organisers on the topic of legacy, providing them with guidance and past–Games experience so that they can maximise their own legacies. The case study looking at 2010 Legacies Now provides a very tangible example of how the Games can be used as a catalyst for change. I have no doubt that the initiatives put in place by this organisation will influence the efforts of future host cities for many years to come. The Evolution of 2010 Legacies Now – A Continuing Legacy of the 2010 Winter Games through Venture Philanthropy offers recommendations for future bid and host cities on building effective legacy programmes, along with a summary of the impact 2010 Legacies Now created across the sectors of sport, healthy living, arts, literacy, volunteerism and accessibility. The study also details LIFTs venture philanthropy model that seeks to create a continuing legacy of the 2010 Winter Games to benefit communities across Canada. The study provides an update on the document published in 2009 entitled Catalyst, Collaborator, Connector: The Social Innovation Model of 2010 Legacies Now.

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