Event Profile: Super Events World MENA 2011

Sport Business News

Super Events World MENA 2011 will be held in Abu Dhabibetween 21–23 November.

Phenomenal Growth in Attracting Major Events to the MENAMENA governments are investing heavily in winning bids of major sporting events. Qatars win of the 2022 FIFA world cup bid, Abu Dhabi F1 and the PGA Dubai Desert Classic Championship are recent examples of this. Leisure, business tourism and destination marketing are high priorities for MENA governments, as they seek to generate revenue from tourism and aid national economic development. Sporting, cultural, lifestyle and business events are the pinnacle of this. FIFAs awarding the 2022 bid to Qatar demonstrates the eagerness of event owners to expand into new geographies, target new audiences and increase the global popularity of their offering. Furthermore, there has always been a big focus amongst the regional governments to attract major events to MENA. The regional governments are committed to investing on event acquisition and are willing to fund critical infrastructure required for these events. Key challenges and needs of MENA governments and event ownersSuper Events MENA is the MENA regions only conference that addresses critical issues such as:•THE BID: How to attract major sporting and cultural events to your country. How to compete more effectively in the race to host high–profile national and international events. •THE EVENT: How to expand your sport/lifestyle/cultural bodies brand outreach, attract financiers, endorsements and sponsorships, moving into new geos, and maximizing revenue. Super Events focus:•To promote the MENA region to international event bodies•To increase revenue for all event stakeholders•To provide a world class business development platform•To increase public and private interaction on major event financing and deliveryFor sponsorship opportunities and more information on the event:Tamer Nahas, Project Directortamer. nahas@terrapinn. com | +971 503528876 www. terrapinn. com/2011/super–events

Additional information