RWC Social Media: Week 2

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In this week's social media round up the RWC 2011 team checks out the reaction after one of the biggest Rugby World Cup upsets of all time and highlights some of the smaller teams who are building huge fan bases on Twitter and Facebook.

During the first week of the tournament, we found fans around the world referring to Rugby World Cup on Twitter with a variety of hashtags. The official hashtag is #RWC2011. This week (week two of the tournament) we noticed a significant drop in the number of people using unofficial hashtags so we've combined the lot to compare RWC2011 against the number of tweets that just contain Rugby. The opening weekend (FRI – SUN) of RWC 2011 created over 260, 000 Tweets. The 2nd weekend saw more than 137, 000 Tweets mentioning Rugby World Cup. Australia vs IrelandNew Zealand became a loving sister to Ireland on the Saturday night of their match as both nations celebrated an Irish win over Australia. Over 80, 000 tweets mentioned Ireland while only half that mentioned Australia. The emotion around this game was incredible. We tracked the sentiment for the game after the half and full time whistles At half time the action was already above the line as fans kept optimistic for their teams success. At full–time there are hardly any negative posts for Ireland in the 2nd half while Australians try to keep positive. In the last ten minutes finally Australians realised the outcome and the shock sets in. It's interesting to note that Ireland have over 43, 000 followers on Twitter but Australia only has a little over 17, 000. Facebook post of the weekWith over 6, 500 Likes, almost 1, 500 comments and over 450 shares on Facebook this All Blacks Facebook update was the most engaged post from any team in the RWC2011 last week. Team ReviewIn this week's team review, we eliminated New Zealand, Australia, South Africa and England from the reports as they all have over 100, 000 fans on Facebook and receive the lion's share of mentions on Twitter. We're interested in discovering which teams over the course of the tournament gain the most new followers or fans and which teams have the most engaged fan base. Samoa and Argentina are battling it out for the most new Facebook fans; while Ireland, Wales and Argentina have gained the most new followers on Twitter. Samoa and Argentina get the most engagement on Facebook but Ireland dominate the number of Twitter mentions for these teams. This week we're awarding the Argentinian fans the Social Media Engagement Trophy. Over the last couple of weeks Argentina has consistently featured gaining 1000's of new and highly engaged followers and fans. Congratulations Argentina!

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