BP Target Neutral seeks record

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Supporting London 2012's ambition to be the most sustainable Games possible, BP Target Neutral has announced that London 2012 ticketholders from around the world will have the opportunity to help set a new world record for the most number ever of people offsetting their travel carbon to a single event.

Ticketholders will be able to participate in BP Target Neutral for free. The more people who sign up, the more Target Neutral can support low–carbon development projects worldwide. BP Target Neutral is a not–for–profit carbon management programme and the Official Offset Partner of the London 2012 GamesSeb Coe, chair of the London 2012 Organising Committee, said: " Sustainability underpins all of our plans – and has done since the bid. BPs Target Neutral scheme is a fantastic opportunity for millions to offset their carbon footprint and help London 2012 to inspire positive social, economic and environmental change for the future. " Peter Mather, BPs head of country, UK, added: " We want to encourage people to play their part in tackling the impact of climate change. [The] announcement supports Target Neutrals overriding ambition that, through collective action, individuals can work together to make a real difference to the environment as they seek to reduce their carbon footprint and offset what is left. We believe this mass offset can raise awareness about the challenge we all face in living sustainably and will engage people who might never before have thought about the carbon impact of their travel choices. " The British Olympic Association has taken up the challenge and all of Team GB will be reducing and offsetting their carbon, as they journey to the Team GB Preparation Camp at Loughborough and to the London 2012 Olympic athlete villageIn particular, some outstanding Olympic and Paralympic hopefuls: Jessica Ennis, Lizzie Armitstead, Richard Whitehead, Shelly Woods, Stef Reid and William Sharman are working hard to reduce their carbon footprint and sharing their experiences. Jessica Ennis, BP Target Neutral ambassador said: " BP's Target Neutral is so simple to be part of and its free. With us all working together we can really make a difference and help make London 2012 the most sustainable Games possible. So come on, its quick and easy to do!If you're a ticketholder, please help to set a new world record at London 2012 of the largest number of people to offset the carbon footprint of their travel to a single event. ","43

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