2017 Bid aided by film

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A promotional video produced by FilmNova, the independent sports production company with offices in London and Newcastle, has been credited for contributing to the success of the London 2017 bid to host the World Athletics Championships at the Olympic Stadium, five years after the London 2012 Games.

The video formed an integral part of the London 2017 bid committees presentation to the IAAF, the world governing body for athletics, at its Monaco headquarters in November 2011. It was shot over two days in London, depicting young athletes of different nationalities running past iconic landmarks including the Houses of Parliament. The presentation, led by Lord Coe, the president of the London 2017 bid, was the culmination of a nine–week campaign against a rival bid from the city of Doha in Qatar. The IAAF member council voted 16–10 in favour of London, with the results announced by the IAAF president Lamine Diack. Ed Warner, chair of UK Athletics, the sports national governing body, said: The film produced by FilmNova played a crucial role in our winning presentation. It managed to reflect the diversity of both London and athletics in such a way it was impossible not to feel touched by it. The FilmNova team instinctively understood what we were trying to achieve, worked in partnership with us and delivered way beyond that with outstanding creativity. FilmNova is one of Britains leading independent sports producers, specialising in athletics, mass–participation road running and open–water swimming. The company delivers live and recorded programmes to BBC Sport, Channel 4, Sky Sports and Channel Five, including the Bupa Great Run Series and the Great Swim series of open water swimming events, both organised by sister company Nova International. The full promotional video can be viewed at www. filmnova. com.

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