World Mind Games success

Sport Business News

The first edition of the SportAccord World Mind Games in Beijing (that concluded towards the end of December 2011) has been heralded as a great success.

SportAccord would like to express gratitude to the Beijing authorities, the Beijing Sports Bureau (BSB), the Beijing Olympic Development Authority (BODA), the International Mind Sports Association (IMSA), the five participating federations of Chess, Bridge, Draughts, Go and Xiangqi, and the official partners Rado and Samsung. The three main objectives of the Games have been achieved: the full satisfaction of the players and international federations, the establishment of a worldwide TV coverage, and a large participation to the online tournament linked to the event. Beijing TV, the host broadcaster of the 2011 SportAccord World Mind Games, in partnership with television company IEC in Sports, produced the world feed and satellite transmission on four continents; with four hours of daily coverage. Mainstream media and news agencies aired the Games. In addition, four web–portals including YouTube (http://www. youtube. com/thesportshubchannel), live streamed nearly 40 hours of content. The future of SportAccord World Mind Games will focus on four goals; 1) development of educational initiatives in schools and universities in China and abroad; 2) development of internet competitions in China and internationally, selecting online winners to play with the top–players; 3) development of television programmes focused on edutainment for youth and promotion of the host city; 4) development of a festival concept, allowing parts of the competitions to take place in local schools. SportAccord has already initiated contacts with prestigious educational institutions in Beijing for future editions. SportAccord World Mind Games received a positive feedback from Beijing local authorities, which is very promising for the future of the event.

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