Icon services Arab Games

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The 12th Arab Games benefits from Icon's global branding and sports event expertise.

Leading event branding specialist Icon played a key role in the successful delivery of the 12th Arab Games, held in Qatar from 9–23 December, 2011. With the Olympics rapidly approaching this international event, (for the first time staged in Qatar and for the first time with women athletes), provided an important platform for athletes to asses both their own performances and that of many of the leading contenders across a range of sports. Luke Jarman, Icon's country manager for Qatar commented before the event: " This is a significant sporting event taking place over two weeks at 17 different competition venues. In addition to all the event look materials and wayfinding at the competition venues, we are also providing a programme of city dressing as well as Games branding at the associated hotels, international airports and the Athletes' Village. Some of the biggest challenges that our team has been facing, especially at some of the more remote venues, are the strong winds and driving sand. To overcome this we have used higher grade materials and carefully planned our install schedule to account for the unexpected. " Icon's team of five project managers and five designers was embedded in the Games' organising department and handled all scoping, budgets, artwork adaptation, installation and looked after removals following the event. In the lead up to the event, Icon brought in over 30 additional specialist staff, including Project Managers, fixers and designers to ensure that each of the sites was completed on time and to the highest standard. Venues dressed by Icon included Qatars main arena, the Khalifa Stadium which hosted the athletics; the Aspire Dome, the world's largest indoor sports facility of its kind; the Khalifa Tennis and Squash centre, which has hosted ATP World Tour events and the three football stadiums, two of which will be renovated in the years to come for the FIFA World Cup 2022.

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