More Big Macs for IOC

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McDonald's has extended its global sponsorship agreement until 2020.

The deal was announced at the first ever Winter Youth Olympic Games in Innsbruck, Austria, in the presence of IOC president Jacques Rogge and McDonalds president and chief operating officer Don Thompson. Commenting on the announcement, Rogge said: " We are delighted that McDonalds, our long–time and valued Olympic Partner for more than 35 years, is continuing its ongoing commitment not only to help fund the Olympic Games but also to support the Olympic Movement around the world and ultimately the athletes themselves. Chief operating officer Thompson commented: We share the Olympic ideals of teamwork, excellence and being your best. Those ideals are at the heart of what McDonalds stands for and how weve brought the Games to life. Feeding the athletes is a tradition we are extremely proud of, and we look forward to continuing our role in helping to make the Games possible. As a TOP Sponsor and Official Restaurant of the Olympic Games, the agreement with the Olympic Movement includes sponsorship of the National Olympic Committees and their Olympic teams for the Sochi 2014 Olympic Winter Games, Rio 2016 Olympic Games, PyeongChang 2018 Olympic Winter Games and the 2020 Olympic Games, for which the host city has yet to be elected. The agreement also includes the Youth Olympic Games (YOG): the current Innsbruck 2012 Winter YOG, Nanjing 2014 YOG, Lillehammer 2016 Winter YOG and the 2018 YOG and 2020 Winter YOG, for which the host cities have yet to be elected. IOC marketing commission chairman Gerhard Heiberg added: " We are very pleased to continue our long–standing relationship with McDonalds, and we appreciate the quality menu that McDonalds delivers at the Olympics as the Official Restaurant of the Games. We believe that the long–term agreements we have in place with leading companies are a testament to the continued strength and appeal of the Olympic Games as a global marketing platform for sport. " McDonalds commitment to the Olympic Movement began in 1968, when the company airlifted hamburgers to U. S. athletes in Grenoble, France, after they reported being homesick for American food. Since then, McDonalds has served its menu of choice and variety to millions of athletes, their families and fans. McDonalds is the only branded foodservice retailer to feed the athletes, coaches, media and spectators on site at the Games. McDonalds is dedicated to serving great–tasting, high–quality food with a focus on choice and nutrition.

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