Andy Anson joins GSFB

Sport Business News

Andy Anson, CEO of leading sports e–commerce retailer, Kitbag, and Non–Executive Board Member for the British Olympic Association, has joined the NBA's EVP, Global Marketing Partnerships, Mark Tatum, in adding himself to the line–up of speakers for the Global Sports Forum Barcelona 2012 " www.globalsportsforum.org.

Both join FIFA Director of Marketing, Thierry Weil, the RFUs Chief Commercial Officer, Sophie Goldschmit, and Ike Kwon, CEO of Global Marketing agency, Innocean Worldwide Europe, for an exclusive multi–national panel discussion on the Globalisation of sport. Panel: The New Frontier: Globalisation of Brand SponsorsWhen: 7 – 9 March, 2012Where: Global Sports Forum Barcelona 2012Palau de Congressos de Catalunya (PCC)Avinguda Diagonal, 661–67108028 BarcelonaSpainWhy? In much the same way that federations are looking to emerging markets to host sporting events, brands which hail from these emerging economies are starting to become major players in the world of sport sponsorship, entering territory previously owned by the Cokes and Nikes and putting pressure on brands to pay the price or risk losing their place. From Yingli Solar to Li Ning, foreign sponsors are investing heavily in strategic markets. The Global Sports Forum Barcelona represents an exclusive opportunity to hear from Kitbag, who work with many of the leading sports organisations in the world, and some of the leading figures in sports marketing, to discuss what this means for the future of the sponsorship industry. How? To register for the Global Sports Forum Barcelona 2012, go to: http://globalsportsforum. mediactive. fr and follow the on–screen instructions.

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