SuperBowl goes HD

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Level 3 Communications provided live, high definition (HD) television broadcast video services to NBC for Super Bowl XLVI on 5 February 2012, using Level 3's Vyvx VenueNet+ technology.

The Super Bowl is the most–watched television event of the year in the US. The Super Bowl set a US television ratings record for the third year running on that Sunday night, with an average of 111. 3m viewers watching the New York Giants' last–gasp victory over the New England Patriots. Madonna's half–time performance did even better, attracting 114m viewers, while the average audience for the three–hour finale to the American football season was 111. 3m on US network NBC. This beat last year's Super Bowl audience on Fox by 300, 000 and was also up on CBS's 106. 5m for the 2010 event. Lucas Oil Stadium in Indianapolis connected directly to Level 3's advanced fiber–optic network, giving NBC the ability to acquire and broadcast the game without having to build or manage its own network. In total, more than 3, 000 hours of video content was acquired, encoded and transported across Level 3's Vyvx VenueNet+ platform for Super Bowl coverage. " For more than 20 years, Level 3 has provided the critically important broadcast backbone needed to deliver the Super Bowl to viewers around the country, " said Mike Meehan, senior vice president of Sports Network Operations at NBC. " A television event like this, which continues to set viewership records every year, leaves no room for error. Level 3's Vyvx VenueNet+ service provides us with the performance, reliability and simplicity we need to ensure a successful broadcast. " In addition to delivering the game, Level 3 also carried the pre–game and post–game feeds to NFL operations centres in Mt. Laurel, N. J. , Culver City, Calif. and NFL Network master control facilities in Atlanta, as well as other broadcast networks and satellite teleport sites for global distribution. " The Super Bowl is the preeminent sports event in the country, and the fact that Level 3 has delivered the game for nearly a quarter century is a testament to the level of trust the NFL and broadcasters have in us to provide exceptional service, " said Mark Taylor, vice president of Content and Media at Level 3. " We know reliability is crucial when broadcasting live video from a sports venue, which is why we continue to focus on every aspect of our delivery to ensure a flawless viewing experience. " Level 3's Vyvx VenueNet+ technology is engineered to provide unparalleled HD and SD digital video services, with added HD and SD encoding, high–speed internet and phone support. The technology is used in all 31 major professional football venues across the US.

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