GSFB unveils new research

Sport Business News

New research released by brand engagement agency, Havas Sport & Entertainment, for the Global Sports Forum Barcelona (GSFB) being held in less than two weeks time shows that the majority of sports fans across Europe believe league games played overseas "do a good job of promoting their sport'.

The findings were announced as two–time NFL Super Bowl winner, Justin Tuck, of the New York Giants is confirmed as the latest speaker to take part in the GSFB, 7–9 March, 2012. Tuck recently won his second NFL Super Bowl, and just as impressively, the defensive ends charitable initiatives have resulted in more than $1m raised and 45, 000 books donated to students in need. Tuck played for the New York Giants in the NFL International Series at Wembley Stadium in 2007, giving him the authority to discuss with the GSFBs 1, 000 delegates how increased exposure, such as overseas competition, can expand an athletes philanthropic reach. When European sports fans were asked about their perception of domestic club matches being played in foreign countries: 65% agree that it does a good job of promoting the sport in question 63% claim these matches do a good job of attracting new fans to their team. 59% feel that foreign fixtures do nothing to take away from the local identity of the club 61% believe fixtures played abroad have little effect on alienating the clubs loyal fan base back home Other news from GSFB is that soccer player Hope Solo will take part in the 4th edition of the annual Forum. Hope Solo is widely considered to be the best female goalkeeper in the world and has been the starter for the United States Women's National Team since 2005. At the 2011 World Cup, Hope was awarded the Golden Glove by FIFA as the tournaments top goalkeeper, as well as the Bronze Ball award for her overall performance to help USA reach the final. After delivering such a strong performance at the FIFA World Cup In 2011, Hope appeared on the hit US TV programme Dancing with the stars, making it all the way through to the shows semi–final. It is this growing trend of top sports stars crossing into mainstream entertainment that she will be discussing at the GSFB, where she joins a panel discussion on Sport and Entertainment: Bridging the Gap. Hope will be joined on the panel by Emmanuel Seuge, Head of Global Sports and Entertainment Marketing at The Coca–Cola Company and Bruno Schwobthaler, Senior Vice President Sales & Business Development EMEA at Warner Brothers. Hope Solo joins an inspiring line–up of speakers already confirmed to take part in the Forum, which provides a year–long community for people to debate the latest issues and share opinions on sport. ICC Chief Executive, Haroon Lorgat, LOCOG Chairman, Sebastian Coe, FC Barcelona President, Sandro Rosell, YouTubes Head of Sports Content, Claude Ruibal and many more are already confirmed to take part. GSFB has also announced a partnership with the Consortium Stade de France. The deal will see the Forum create a Stadium Innovation Trophy, which will be presented by Philippe Auroy, Managing Director of the Consortium Stade de France, during the GSFBs Official Trophy Ceremony, Thursday 8 March. The Stade de France, owned and operated by the Consortium Stade de France, has a seating capacity of 80, 000, making it the eighth largest stadium in Europe. Its used by both the France national football and rugby teams, and regularly holds concerts and other major international events. In 2002, the International Association for Bridge and Structural Engineering (IABC) awarded a prize recognizing the unique structure of the Stade de France. To download a full copy of the GSFB 2012 agenda, go to: http://www. globalsportsforum. org/wp–content/uploads/Agenda–2012. pdf To register, go to: http://globalsportsforum. mediactive. fr and follow the on–screen registration instructions. Members of the press are invited to attend free of charge. And MEI readers are entitled to a 30% discount on registration.

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