Sony renews UEFA deal

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UEFA has announced the extension of its sponsorship agreement with Sony Computer Entertainment Europe (SCEE) and its brand PlayStation for the UEFA Champions League seasons 2012 to 2015, and for the UEFA Super Cup in 2012, 2013 and 2014.

With the renewal of this agreement, PlayStation will continue its long association with Europe's most prestigious club football competition. PlayStation joins Heineken, UniCredit, Ford and MasterCard as the fifth official partner for the 2012–2015 seasons, besides adidas, who is the official supplier. Commenting on the agreement, David Taylor, CEO of UEFA Events SA, said: We are pleased to continue our long–standing partnership with PlayStation, an iconic brand that has been an enduring sponsor of UEFAs top club competition since 1997. Sponsorship of the UEFA Champions League continues to offer a unique stage to develop brands and provides our partners with excellent opportunities to reach their target audience. SCEEs head of communications, Nick Caplin, said: " We are very proud to continue our partnership with UEFA. The UEFA Champions League has been a huge basis for PlayStation3 and as well as continuing to support this platform, we now look forward to bringing our latest platform, PlayStationVita, to such significant sporting tournaments. Top–level football provides an enormous opportunity to reach the PlayStation audience both in Europe and worldwide. This agreement solidifies the partnership between Europes biggest sporting and entertainment brands.

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