SKODA renews deal

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SKODA UK will continue its partnership of The Tour of Britain in 2012, becoming The Tour's Official vehicle sponsor for the second year running. The partnership will also see SKODA continue as the official sponsor of the King of the Mountains Jersey in Britain's largest free–to–spectate sporting event.

The partnership deal is a repeat of last years popular 'SKODA King of the Mountains climbs, three of which will take place on each stage of the race, from Sunday 9 September to Sunday 16 September 2012. SKODA has a long association with cycling, dating back to the start of the company in 1895 when the founders Vaclav Laurin and Vaclav Klement began manufacturing bicycles in their home town of Mlada Boleslav in the Czech Republic. As Official vehicle sponsor to The Tour of Britain, SKODA UK will supply a 50–strong fleet of SKODA vehicles made up of Superbs, Octavias and Yetis. The cars will guide participating riders across 850 miles of roads through England, Scotland and Wales as they compete in the UKs biggest professional bike race. In addition to the support vehicle sponsorship, two teams will be targeting The Tour of Britain supported by SKODA vehicles for the duration of the eight days– Rapha Condor Sharp and Team Raleigh, both of whom will be hoping to become the first British pro team to win The Tour of Britain since its re–launch in 2004. Jonathan Durling, SKODA Sponsorship, comments: " Were very proud of ÅáKODAs heritage in cycling and our continued partnership with The Tour of Britain gives us the exciting opportunity to be a part of the UKs leading professional bike race. Our vehicles are solid, safe and reliable and I am confident they will offer strong support to participating cyclists clocking up the miles across England, Wales and Scotland. " Many congratulations to Jonathan Tiernan–Locke who scooped last years ÅáKODA King of the Mountains jersey, I hope that cycling fans across the UK will once again be drawn to each of the ÅáKODA King of the Mountains climbs to witness the action first hand. " Commenting on the partnership, Hugh Roberts, Chief Executive for SweetSpot Group, organisers of The Tour of Britain, said: " SKODA is becoming synonymous with great performance amongst the cycling community and we are really excited that once again it will be a Tour of Britain partner. " In this most important of years for British sport, we are looking forward to giving cycling fans the opportunity to see the best professional riders in the world competing on UK roads. Were delighted to have SKODA UK on board for what promises to be another fantastic event. " SKODA UK joins IG Markets and Yodel in taking ownership of one of the races four leaders jerseys. In addition to supporting The Tour of Britain, SKODA UK will also be providing support vehicles to The Halfords Tour Series, an eleven round city centre cycling race series, which brings exciting team racing to the streets near you. Taking place throughout May and June 2012, ten teams of five highly tuned professional cyclists, including SKODA UK supported defending Champions Rapha Condor Sharp, will engage in combat against each other to become the overall champions of The Halfords Tour Series. The Series begins in Kirkcaldy, Fife on Tuesday 15 May as The Halfords Tour Series visits Scotland, England and Wales in one season for the first time.

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