STATS lands ICC contract

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The International Cricket Council (ICC) has named STATS LLC as its official data partner for the next three years.

In this role, the US–based sports information provider will provide live ball–by–ball coverage for all major ICC events beginning with the World Twenty20, which commenced in England on Friday 5 June, and followed by the Champions Trophy to be staged in South Africa in September/October. STATS will also begin building a historical ICC statistical database. Under the three–year deal, STATS will not only serve ICC's own data requirements but will hold an exclusive license to market and sell ICC–branded data services and applications to multi–media and other entities. "This is the first time the ICC has looked for an official partner in this area so we are pleased to be able to work with an accomplished operator like STATS, " said Campbell Jamieson, ICC general manager of commercial. "Data rights are an emerging area within the business of sport and it is important that ICC takes a balanced approach to the commercialisation of scores and statistics generated from ICC events. As well as forming an additional source of revenue for the sport of cricket, the ICC views the creation of an official data service and ICC–branded data applications as being another great service for fans of international cricket. "STATS' executive vice–president, Steve Byrd, added: "Demand for world–class cricket content is extremely high among our global network of media clients. We look forward to bringing an exciting array of official ICC–branded interactive solutions to cricket fans across the globe, including fantasy games and rich broadband match trackers. "STATS match tracker is an innovative web component that provides real–time scorecards, player statistics, match facts and more while offering advertisers and marketers a brand–building tool. The match tracker application was created by Sportz Interactive, a leading interactive media and digital sports content provider based in Mumbai, and a member of STATS' global network. About The Sport Briefing This story has been reproduced with the kind permission of The Sport Briefing. The Sport Briefing is published by PA Sport and can be found at: www. thesportbriefing. comThe Sport Briefing is updated as and when news happens, from across the global business of sport. The industry's biggest stories have an accompanying email alert, and The Sport Briefing sends subscribers a daily digest to give them an easy–to–read overview of the day's main events. Contact rory. squires@thesportbriefing. com for more information.

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