Conference highlights Sochi 2014

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Sochi 2014 will provide International Federations with new destinations for hosting world–class competitions.

In a presentation at the fifth annual Sports Event Management Conference held at Twickenham Rugby Stadium in London in November 2010, Sochi 2014 Organising Committee CEO & president, Dmitry Chernyshenko highlighted the array of top sports destinations that is being created by his country's hosting of the Games in 2014. Other organisations and representatives participating at the conference included Gilbert Felli, executive director, International Olympic Committee; Paul Deighton, CEO, London 2012Organising Committee and Bill Cooper, former director of commercial rights, Vancouver 2010 Organising Committee. Some of the major themes discussed at the Congress included identifying new techniques in event planning and management; creating environmentally positive events which minimise environmental damage; and finding new ways to combine sports and entertainment which will increase the fan base and maximise revenue. Chernyshenko presented an extensive report at the conference, which outlined the progress in all areas of Games preparation, from construction and economy, to the environment and education:"Sochi 2014's efforts are driven by a simple yet very powerful vision: to stage the most innovative Olympic and Paralympic Winter Games that the world has seen, celebrating the spirit of new modern Russia and delivering sustainable positive change that inspires the world. As a direct result of the Games, the development of four Alpine Resorts in the Sochi area has been hugely accelerated. These resorts will have more than 150km of ski pistesand will have the capacity to play host to more than 40, 000 tourists. Some of the sports venues that have recently been constructed in Sochi, such as the bob and luge track or the Ski Jump, did not previously exist at all in Russia. Thanks to Sochi 2014, Russian athletes willnow always have the opportunity to train onhome ground, and International Federationswill have a wide variety of destinations to choose from for hosting world–class competitions. "

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