Rentrak strenghtens in Russia

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Rentrak Corporation, a leader in multi–screen media measurement serving the advertising, television and entertainment industries, has announced that Roman Isaev has been appointed managing director of Russia/Commonwealth of Independent States (CIS) and will report to Jim Zak, Rentrak's vice president of Theatrical International.

Isaev will be responsible for operating the Rentrak Theatrical business in Russia/CIS which includes engaging with the company's exhibitors in the region and establishing subscriptions with distributors. He will also manage both client and local vendor needs and will lead Rentrak's team of industry professionals in Russia. " Roman has extensive industry experience as a film distributor as well as professional relationships both locally and internationally with exhibitors, distributors, and vendors. His deep knowledge of the industry combined with his enthusiasm for the business will allow Rentrak to expand its operations and service offerings in Russia, " said Jim Zak, vice president of Theatrical International at Rentrak.

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