Sochi signs beer sponsor

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The Sochi 2014 Organising Committee has named Baltika Breweries as the official beer supplier to the Winter Games after president and CEO, Dmitry Chernyshenko, signed an agreement with Isaac Sheps, CEO of Baltika Breweries and senior vice president of Eastern European region, Carlsberg Group.

Baltika will now be able to use its official Sochi 2014 supplier status in marketing communications and on product packaging. Baltika owns 10 beer breweries across Russia and has a market share of 37, 8%, with beer products available at 98% of points of sale around the country. The company is a prominent advocate of responsible drinking and works hard to promote its products in harmony with an active, healthy lifestyle. Isaac Sheps, CEO of Baltika Breweries and senior vice president of Eastern European region, Carlsberg Group said: Baltika is honored to become the official beer supplier to the Sochi 2014 Olympic Winter Games. We know the taste of victory and the hard work required to achieve it; and we understand that in business and in sport, the spirit of fair play is the most important thing. Were proud that winter sports fans will be able to toast the winners with Baltika beer. President and CEO of the Sochi 2014 Organising Committee Dmitry Chernyshenko commented: Sochi 2014 has been attracting more and more top–class Russian and international companies, and this latest agreement is further evidence of the remarkable success of our marketing program. I hope, that The Sochi 2014 team will be raising glasses of Baltika beer to the success of the Winter Games and Russias national teams.

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