Life beyond 2012 - Endless major event opportunities identified

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On the 8th September 2011 Major Events International hosted a briefing on life beyond London 2012 for MEI business group members and official London 2012 sponsors .

Guests were lucky enough to hear from Dr. Walter Feldman, Special Secretary for Major Events in Sao Paulo, about his plan to transform Sao Paulo and Rio de Janeiro into an international, natural hub for major events; creating numerous business opportunities for buyers and suppliers in the Major Event industry. Dr. Feldman pointed out Sao Paulos economic and commercial strength as the worlds sixth largest city and its potential to hold an even bigger amount of major events, demonstrating why now is the time for businesses to get mobilised and ready for the end of 2012. During the briefing, individuals involved with the delivery of London 2012 were also briefed about the future calendar for international major events. Rachel Hughes, Key Account Director of MEI, gave a presentation on new business opportunities related to the upcoming sporting events in England and Scotland, as well as opportunities in emerging markets, such as Brazil and Russia. The scale of the opportunities particularly in Brazil took some of the attendees by surprise and certainly offered food for thought on life after 2012. Particularly focusing on Brazil, Mrs. Hughes highlighted the weak major events sector and tourism as areas to look into for opportunities. he presentations were followed by a compelling Q and A session, where attendees asked about finding local partners in Brazil and debated over permanent versus temporary infrastructure. The event received so much positive feedback that MEI have decided to re run the event on the 26th October at the Holiday Inn at Regents Park. For more information on attending please contact abrice@majoreventsint. com.

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