EVTG Members Enjoy Olympic Park Visit

Sport Business News

On 6 July 2011, EVTG Members met in Stratford, London at the Lighthouse Pub to visit the London 2012 Olympic Park and review its progress. It was well attended by a variety of companies from the UK, all with an interest in how their business can benefit from the games along with the rejuvenation of East London.

Rachel Hughes, key account director for MEI welcomed delegates and discussed the journey of the 2012 Games from winning the bid to the colossal operation that has taken place to get the park where it is today. Furthermore Steve Revell, commercial director of Rapiscan Systems explained the strategies and processes that Rapiscan adopted in order to deliver their security systems for the 2012 games. He also explained how MEI has supported and assisted with his companys journey from winning the bid to delivering the project. The tour of the site was very informative and gave the attendees an insight into the work that has gone into the construction, from the clean up operation, creating a habitable environment for Londons wildlife, to the construction of Stratford International which will get Olympic goers from Kings Cross to Stratford in six minutes, demonstrating the endless business opportunities for an event of this scale. Furthermore the magnitude of the stadia, arenas, accommodation and shopping centre, really exhibit how even beyond 2012 East London will continue to benefit, while the business opportunities will continue, for instance turning the athletes apartments into property for the public. Delegates found the tour extremely interesting and it certainly triggered ideas about how their business can harness event related opportunities.

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