Polo looks to technology

Sport Business News

Press Release: World Polo Association to showcase spectator enhancements at Sport and Technology: The Conference 2009

SportBusiness, organiser of Sport and Technology: The Conference 2009, in association with BT Media and Broadcast, is delighted to announce that the World Polo Association will be unveiling its strategy of utilising technology to grow its fanbase at the highly acclaimed event that returns to BT Centre in London on Thursday 4 June 2009. Polo, a sport that has long been considered niche by many, is hoping that audience and spectator–grabbing technology such as umpire microphones and competitor heart rate monitors will increase appeal to both existing and new fans of the equestrian activity. Daniel Fox–Davies, Chairman of the World Polo Association, will take the stage during the afternoon 'Showcase Session' alongside technology providers Steve Byrd, Executive Vice President of STATS Inc and Ian Munford, Head of Business Development at BT Media and Broadcast. Taking place for the fifth year in a row, the event will bring together an array of sports properties and technology/digital solutions providers to discuss what's hot and what's not in the fast–paced world of technology and sport. In addition to its staple of insightful keynote addresses from prolific industry leaders, Sport and Technology: The Conference 2009 will cover issues that are vital to companies involved in sport through its illuminating discussion–based panels. 'Monetising sports content through technology: Is gaming the holy grail for rights owners? '; 'Just the ticket – Access innovations, security and the wireless stadium' and 'Using technology to engage younger sports audiences – Gadgets v Grassroots', will feature the exceptional standard of speakers that continues to be associated with this event. Confirmed speakers to date include representatives from BetFred, BetNOW, BT London 2012, BT Media and Broadcast, Football League Interactive, Major Events International, Nike UK and Ireland, PA Sport, Ricoh Arena, Scotcomms Technology Group, SportBusiness Group, STATS Inc, Tottenham Hotspur, Trent College, UK Government and the World Polo Association. Sport and Technology: The Conference 2009 is expected to attract its usual sell–out following of delegates from a wide variety of leading rights owners and companies involved in the sports industry. In short, it is THE conference where technology meets sport. Earlybird tickets priced £395. 00 plus VAT are available from now until Friday 17 April 2009, rising to £495. 00 plus VAT after that date. Places are strictly limited due to size and security constraints at BT Centre so book now to avoid disappointment!For further details visit www. sportandtechnologyconference. com

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