Sweet deal for London 2012

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London 2012 Tier 2 Supporter confectionary brand Cadbury has extended its deal so that all confectionery and packaged ice cream sold at official London 2012 outlets at Games time will now be supplied by Cadbury.

Cadbury signed as a Tier Two Supporter in October 2008 and was also an official supplier of the Sydney Games in 2000, as well as the Commonwealth Games in Manchester (2002) and Melbourne (2006). The extension now sees the Trident brand become a Tier Three Supplier. The sugar–free gum becomes the fifth Tier Three brand. Meanwhile, London 2012 has launched a national competition for 16–21 year olds in UK–based full or part–time education to create a new design to infill the London 2012 Olympic logo. The new in–filled logo will become the official London 2012 education logo. The competition to design what will become the second in–filled logo after the Union Jack logo created to celebrate the handover from the Beijing Games, delivers the promise to directly involve the public in London 2012 brand work. The competition is an unrivalled opportunity for those considering a career in design as the education logo will be seen by young people and their communities right across the UK and reflects the core brand invitation to be part of London 2012. It will be awarded from September this year, together with the London 2012 Paralympic logo, to schools, colleges and local authority education providers who join the 'Get Set' network. More than 1 in 10 schools and colleges in the UK are already registered with 'Get Set', the official London 2012 education programme which is driven by an interactive website www. london2012. com/getset. To join the network schools and colleges will need to register with 'Get Set', showcase their work around the Values via a new dedicated 'Get Set' blog and complete a short application form. From September they will receive the London 2012 education logo for use on their headed paper, website and school sign, as well as a plaque and certificate marking their achievements. Members of the network will also receive access to exclusive competitions and Games related opportunities over the next three and half years. Young designers are invited to create a new infill that reflects the ambitions and excitement of 'Get Set' and the London 2012 Olympic and Paralympic Games. LOCOG is looking for a distinctive concept that fits with the London 2012 brand and its strategy of participation. The closing date for entries is 5 June after which four to six finalists will present their idea to a panel of judges including BMX world champion and 'Get Set' hero, Olympian Shanaze Reade. The winner will work closely with LOCOG to develop a final version of the logo which will be used in both print and digital media. The winning logo will be revealed in September when the first schools and colleges to join the 'Get Set' network are announced. LOCOG's Amanda Jennings, head of brand and marketing and Nick Fuller, head of education hosted a design briefing on the competition for students at Hackney College in Shoreditch, London. Entrants can watch a short film of the briefing, and obtain the competition rules and guidelines, at www. london2012. com/logocompetition.

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