Gaming under the spotlight

Sport Business News

Gaming will be under the spotlight at Sport and Technology: The Conference 2009.

Panellists from both gaming companies and football rights owners will be discussing whether gaming is the holy grail for sports properties at Sport and Technology: The Conference 2009, in association with BT Media and Broadcast on 4 June in London. Kieron Kilbride, General Manager of Football League Interactive; Cas Knight, Managing Director of Chelsea Digital Media and Paul Barber, Executive Director of Tottenham Hotspur, will discuss the sports property position whereas John O'Connor, Head of Marketing at BetFred and Sabin Brooks, Director of BetNOW will discuss how gaming can boost revenues and enhance digital content from a gaming company's perspective. Moderated by Rory Squires from PA Sport, the panel will address such issues as: What methods are betting/gaming companies using to engage with sports fans creatively? How important is betting/gaming revenue to a typical sports website? What is the best business model/commercial arrangement between a bookmaker/gaming operator and a sports property? Can softer forms of gaming (such as bingo) be used effectively to entice rights owners that are worried about their image into commercial partnerships? Will a sports website ever make a decent return without a gambling element on its site? And will the economic downturn have a major impact on gaming revenue streams to a site? Taking place for the fifth year in a row, Sport and Technology: The Conference 2009, in association with BT Media and Broadcast, will bring together an array of sports properties and technology/digital solutions providers to discuss what's hot and what's not in the fast–paced world of technology and sport. In addition to the discussion–based panel 'Monetising sports content through technology: Is gaming the holy grail for rights owners? ', Sport and Technology: The Conference 2009 will cover other issues that are vital to companies involved in sport through its other panel discussions – 'Just the ticket – Access innovations, security and the wireless stadium' and 'Using technology to engage younger sports audiences – Gadgets v Grassroots'. The conference, which will be held at the state–of–the–art BT Centre in the heart of London, will feature the exceptional standard of speakers that continues to be associated with this event through the panel discussions, showcase session and illuminating keynote addresses. Confirmed speakers to date include representatives from BetFred, BetNOW, BT London 2012, BT Media and Broadcast, Chelsea Digital Media, Cisco Media Solutions, Football League Interactive, Major Events International, NFL UK, Nike UK and Ireland, PA Sport, Ricoh Arena, Scotcomms Technology Group, SportBusiness Group, STATS Inc, The Lord's Taverners, Tottenham Hotspur, Trent College and Wembley Stadium. Sport and Technology: The Conference 2009 is expected to attract its usual sell–out following of delegates from a wide variety of leading rights owners and companies involved in the sports industry. In short, it is THE conference where technology meets sport. Earlybird tickets priced £395. 00 plus VAT are available from now until Friday 17 April 2009, rising to £495. 00 plus VAT after that date. Places are strictly limited due to size and security constraints at BT Centre so book now to avoid disappointment!For further details visit www. sportandtechnology. com

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