Fast Track awarded contract

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Fast Track has been appointed by LTA and AEGON for a British Tennis media brief.

UK–based sports marketing agency Fast Track has been appointed by the LTA, the governing body for British Tennis and its lead partner, life assurance and pensions company AEGON, to promote the sport over the next two years. Following a highly competitive pitch, Fast Track has been charged with developing and delivering a substantial PR strategy for the sport, supplemented by first–class event marketing execution. The PR element will involve promoting British players and tournaments, highlighting the work done within communities and raising awareness of the developments from grassroots right through to the elite end of the game, with the ultimate aim of increasing participation at all levels. Fast Track will also work to profile and raise awareness of AEGON, the leading life assurance and pensions company, and its contribution to the development of tennis as the new lead partnerFast Track will also develop an event marketing programme to drive increased interest in the LTA's flagship tournaments – the AEGON Championships at Queens, the AEGON Classic in Birmingham and the AEGON International in Eastbourne. Bruce Philipps, director of communications & commercial at the LTA, said: "We are delighted to have Fast Track working with us to help promote the whole of the sport. As an agency they also understand the value of regional media which will be a major focus for us going forward. "AEGON UK's head of media Lesley McPherson said: "AEGON's five year partnership with British Tennis gives us an exceptional opportunity to raise awareness of our brand across a range of media and we are looking forward to working with Fast track to achieve this. "Fast Track director of communications Steve Chisholm said: "The LTA, with their lead partner AEGON, has a tremendous story to tell in how it is revitalising British tennis. The next chapter will concern growing the participation base within the sport and we are delighted to be involved. "

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