Sport and Technology event preview

Sport Business News

The highly acclaimed Sport and Technology: The Conference is returning to the state–of–the art facilities at BT Centre in London on Thursday, 4 June 2009.

Now in its fifth year, the event will bring together an array of sports properties and technology/digital solutions providers to discuss what's hot and what's not in the fast–paced world of technology and sport. Conference organiser SportBusiness is delighted to welcome back leading digital solutions provider BT Media and Broadcast as title sponsor. Announcing the sponsorship, Mark Wilson–Dunn, Global Sales and Marketing Director of BT Media and Broadcast, said: "BT Media and Broadcast is delighted to be returning as headline sponsor of Sport and Technology: The Conference, as we welcome back the must–attend event to BT Centre in the heart of London on Thursday, 4 June. During these times of economic difficulties, it is even more important for rights owners to maximise the benefits they can gain from effective technology strategies. This conference is the perfect forum for them to do so, enabling both them and technology providers to learn from, and network with, their industry peers. " Utilising a mixture of panel discussions, keynote addresses and showcase presentations, Sport and Technology: The Conference has continued to attract a wide range of high profile speakers from both technology companies and sports properties. Confirmed speakers include representatives from BetFred, BetNOW, BT London 2012, BT Media and Broadcast, Chelsea Digital Media, Cisco Media Solutions, Football League Interactive, Major Events International, NFL UK, Nike UK and Ireland, PA Sport, Ricoh Arena, Scotcomms Technology Group, Simply Sports, SportBusiness Group, STATS Inc, Tottenham Hotspur, Trent College, UEFA, Wembley Stadium and XL Communications. The event's discussion–based panels will cover issues that are vital to companies involved in sport such as: 'Monetising sports content through technology: Is gaming the holy grail for rights owners? ', 'Just the ticket – Access innovations, security and the wireless stadium' and 'Using technology to engage younger sports audiences – Gadgets v Grassroots'. With sports properties turning to younger audiences to grow their reach at a time when the latter are being distracted by other forms of entertainment, it is now more important than ever to assess the impact that technology can have when it comes to growing fan bases. 'Using technology to engage younger sports audiences – Gadgets v Grassroots' will feature Alistair Kirkwood, Managing Director of NFL UK, Ed Elworthy, Head of Brand Connections at Nike UK and Ireland, Matthew Patten, Chief Executive of The Lord's Taverners and Tim Boden, Client Director for BT London 2012, BT Public Sector. The industry experts will be joined by Max Adams, a sports–mad pupil from Trent College, Nottingham, who will be outlining both how he uses technology on a day–to–day basis and how he follows sport. Bernard Ross, Head of TV Production at UEFA Media Technologies will be providing the TV Sports Markets Closing keynote address at this year's event. Following in the footsteps of the International Cricket Council, Avaya and FIFA, Ross will bring the highly–acclaimed annual event to a close by outlining UEFA's strategy for managing its host broadcasting of the European Football Championships completely in house, utilising a cross–platform approach. The EURO 2008 tournament was both a logistical and technological challenge for UEFA, having been produced in two host countries and completely in high definition to around 140 territories. Sport and Technology: The Conference 2009 is expected to attract its usual sell–out following of delegates from a wide variety of leading rights owners and companies involved in the sports industry. Tickets for the event are priced at £495. 00 plus VAT. Places are strictly limited due to size and security constraints at BT Centre so book now to avoid disappointment!Visit www. sportandtechnology. com for further details.

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