Youth Games gets kitted up

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London Youth Games is delighted to announce a four year partnership with KEA Designer Sportswear, the leading supplier of sportswear to the Australian education market. The partnership starts with immediate effect and will last until the end of the 2012 Games. KEA becomes the Official Merchandise Partner of the Games and as part of this will provide kit to London Youth Games staff, volunteers and officials. The deal was negotiated by sports marketing agency, Fast Track. Commenting on the partnership, London Youth Games chief executive Russell Findlay said: "As the UK's largest multi sports event we're delighted to partner with KEA, an organisation that shares our passion for youth sport. "Thomas Gribben, UK business manager for KEA agreed: "Supporting the Education and Youth Market in the UK is core to the success of our business and we are proud to be the Official Merchandise Partner for the Balfour Beatty London Youth Games. "The London Youth Games are a unique season of events at the heart of youth sport in the UK Capital, involving all 33 London Boroughs and 26 National Governing Bodies. The Games are free and open to all young people, aged between seven and 17, living in or going to school in the Capital. In 2008 over 27, 000 participants represented their local borough in 60 competitions across 30 sport. The Games offers competitive opportunities for participants of varying abilities and experience and has been a stepping stone in the careers of international and Olympic athletes. For example, three of Great Britain's gold medallists at Beijing 2008 – Bradley Wiggins, Mark Hunter and Christine Ohuruogu – competed at the London Youth Games. It is organised and managed by London Youth Games Ltd, a registered charity (1048705). The Board of trustees is made up of representatives from the London Boroughs, major funding partners and a number of independent trustees. The 2009 London Youth Games kicked off with the Indoor Cricket Cup at Lords in March 2009 and continues through to the Finals weekend in early July 2009.

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