London 2012: 1,000 days marked

Sport Business News

On Saturday 31 October 2009, London 2012 celebrated 1,000 days to go until the Opening Ceremony of the Olympic Games with the news that more than 5m people are currently participating in London 2012 Games–related projects.

London 2012 initiatives include the Inspire Programme, which has seen thousands of people take part in hundreds of community projects in sport, culture, business and sustainability; the 'Get Set' education programme which has reached over 11, 000 schools; the London 2012 Cultural Olympiad; Open Weekend, which has seen over 1m people taking part over the past two years; London 2012 sponsor Lloyds TSB's National School Sports Week which saw thousands of schools taking part in sport; and the hundreds of companies all over the country that have won contracts to work on the London 2012 Games. In addition, millions of children and young people around the world are already benefiting from London 2012. The vision of the International Inspiration programme is to transform the lives of 12m children and young people in schools and communities in 20 countries around the world through the power of sport and play. So far, over 1. 25m children and young people and over 50, 000 teachers, coaches and community leaders have taken part in the programmes. London 2012 Chairman Sebastian Coe commented: "Reaching 1, 000 days to go gives us an opportunity to celebrate. Millions of people are already inspired by, benefiting from or delivering London 2012, from those who are taking part in sport participation projects inspired by the Games to the millions of National Lottery players who are helping to build the Olympic Park in east London. Over the next 1, 000 days our teams will put their heart and soul into ensuring the Olympic Games and Paralympic Games in 2012 are a spectacular success and deliver a tangible legacy for future generations. "To celebrate, the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) marked the 1, 000 days to go landmark with the launch of a Games–themed photographic exhibition alongside Tier One Partner BT at the National Portrait Gallery and an event at London's iconic BT Tower. The National Portrait Gallery/BT Road to 2012 exhibition will create 100 world–class photographic portraits celebrating the people, both high–profile and those working behind the scenes, who collectively are making the London 2012 Olympic and Paralympic Games happen. The first commissioned portraits which launched the project included IOC member Sir Craig Reedie, recently appointed to the IOC Executive Board, four 'Young Ambassadors' who travelled to Singapore as part of the bid and Mike Dobriskey (a member of the Olympic Stadium team) with his daughter Lisa Dobriskey, 2009 World Championship 1500m silver medallist. Meanwhile the London night sky was transformed as the BT Tower was spectacularly lit up with a pyrotechnic display on Saturday 31 October and for the first time ever displayed messaging at the top of the tower. The lighting of the tower happened live on The National Lottery Draw Show between 8:45pm and 8:55pm on BBC One in the UK. National Lottery players will contribute almost £2. 2bn to the funding of the London 2012 Olympic and Paralympic Games, of which £750m will come from sales of specially–designated lottery games. The total raised for London 2012 towards this £750m target is currently more than £450m. Other London 2012 sponsors and licensees also celebrated 1, 000 days to go. BA pilots flying into London welcomed passengers with a message about the 1, 000 days to go, the first London 2012 licensed toy went on sale in Hamley's–a Corgi–made replica London bus (as featured in the closing ceremony of the 2008 Beijing Olympic Games and Paralympic Games) and the Royal Mail's first set of London 2012 stamps are now on sale. Instructors and young sailors based at the Weymouth and Portland National Sailing Academy (WPNSA) marked the 1, 000 days to go milestone by sailing past Durdle Door, Dorset in London 2012 branded Laser sailing boats. Together with the adjacent Portland Marina, the WPNSA is the sailing venue for the 2012 Games and the first venue to be fully completed. Durdle Door is one of the most recognisable landmarks along the World Heritage Jurassic Coast which will form the backdrop for the 2012 sailing events. The residents of Portland were also set to celebrate the 1, 000 days milestone with a free family event at Portland Marina featuring a firework display. Meanwhile in Glasgow, 60 young people competed in a special 1, 000 days to go heptathlon event run by scottishathletics. Teams took part in activities including sprinting, low hurdles, endurance, jumps and throws. London 2012 has also surveyed people all over the country to find out what they will hope to achieve in the next 1, 000 days, with results being broadcast on the London 2012 Live Sites across the country, including the four latest Live Sites in Dover, Edinburgh, Leicester and Woolwich. The Live Sites are a joint initiative between the BBC and LOCOG, with funding from BT, Lloyds TSB and the Olympic Lottery Distributor. The campaign has also been run on Twitter, with contributions being featured on www. london2012. com. Visitors to the website can upload photography and tell their own stories about what they hope to achieve in 1, 000 days follow 31 October. The results of the London–wide London 2012 pin badge vote have also been announced, with local residents voting for a landmark in their borough to be immortalised in badge form. Tower Bridge in the City of London, the Globe Theatre in Southwark and Three Mills in Newham are among the chosen landmarks to be celebrated. Key landmarks for London 2012 in the build up to 2012 include:•Launch of volunteering programme–2010•Unveiling of mascot–2010 •ODA handover venues to LOCOG–2011•LOCOG run test events at venues–2011 •London 2012 tickets go on sale–2011•London 2012 Torch Relays begin–2012•Opening Ceremony of the Olympic Games–27th July 2012LOCOG has made significant progress with its commercial programme, raising over £550m in domestic sponsorship alone. Meanwhile on the Olympic Park site, the ODA has achieved its 'Big Build' targets, with the completion of the Aquatic Centre's roof the next major landmark to be completed before the end of 2009. There are now over 7, 000 people working on the Olympic Park, with over one in five (21%) resident in the five Host Boroughs – Greenwich, Hackney, Newham, Tower Hamlets and Waltham Forest and over half (55%) living in London.

Additional information