Octagon appoints new MD

Sport Business News

Octagon has promoted Glenn Lovett to managing director. Effective immediately, Lovett will be responsible for Octagon's Marketing practice in the UK, Germany and Belgium, and will lead the agency's business growth initiatives across borders throughout Europe.

Lovett came to the agency with a wealth of marketing, industry and strategy consulting experience, including a background in marketing at Nike and in consulting with leading management consulting firm, Booz Allen Hamilton. As a seasoned marketer and consultant, Lovett has developed marketing and business strategies at the highest levels for leading brands and rights holders. And, after a 13 year career as a professional Australian Rules Footballer with leading AFL club, the Melbourne Demons, Lovett brings a unique understanding of, and passion for sport. "Glenn's advancement to this key position recognizes his expertise, dedication and, particularly, his leadership skills, " said Rick Dudley, Octagon Worldwide President and CEO. Dudley added, "We have every confidence that Glenn will lead our award–winning team and build on the momentum we have established, towards our goal of creating the pre–eminent sport, music and entertainment agency in Europe. " Commenting on his new role, Lovett said he welcomes the challenge and opportunity to lead Octagon's Marketing practice in Europe. "Our industry is in a most exciting time, particularly with events such as London 2012 on the horizon. Key to my role will be helping brands and rights holders understand the value of content and its role in connecting passionate sport, music and entertainment fans to brands. "

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