Sponsorfinder's polo appointment

Sport Business News

UK sponsorship agency Sponsorfinder has been appointed to run the 2010 sponsorship campaign for the Gloucestershire–based Beaufort Polo Club.

The Beaufort Polo Club plays a major role in the sport's calendar, and on 19 June 2010 will showcase the very best in world polo when it hosts one of just three International Test Matches to be held in the UK in 2010. This year the Beaufort Test Match is between England and The Americas, followed by the England Ladies' Team versus a Young England Team. The Beaufort Polo Club Country Fair and International Test Match (19–20 June) will be an outstanding weekend of polo, attracting up to 5, 000 visitors and including a charity match on the Sunday in aid of The Countryside Foundation for Education. Sponsorfinder has been tasked with securing title and supporting sponsorship for this blue chip event, which will be the subject of a one–hour TV programme on Sky Sports and EuroSport channels, and for other individual polo events and charity polo days at the Club. The Club is also looking for sponsors for a number of specific elements of its high profile activities such as time clocks, the spectator stand, umpires and the PA system. Polo has enjoyed tremendous growth in recent years, with clubs across the UK seeing a 47% increase in membership and a steady upturn in match attendances over the last five years. Some 2. 5m people ride regularly within the UK and 17. 68m have an interest in non–racing equestrian sport. Polo has the highest AB audience of any sport, with patrons and players from the AB (72%) and C1 (28%) demographics and spectators AB (59%) and C1 (31%). "We are delighted to be able to promote the exciting sponsorship opportunities that the Club has to offer, including title sponsorship of the International Test Match and team sponsorship of the Americas team, the England Ladies Team and the Young England Team, " said Sponsorfinder chairman Brian Hewitt. "Polo allows sponsors to associate their brands with quality, competitiveness and fair play via a sport which appeals to a significant AB audience. And it's much more than a naming exercise–the matches provide superb corporate hospitality opportunities – a chance to enjoy some outstanding sport in a really convivial atmosphere–and fantastic possibilities for product display. "The Beaufort Polo Club is home to the famous Tomlinson dynasty. Claire Tomlinson was the highest handicapped female player in the history of polo at five goals, and is now one of the world's top coaches. Luke, Claire's eldest son, is captain of the England team. Mark, his younger brother, also plays for his country and their sister Emma is a polo playing vet who regularly plays in the England Ladies team. For further information on the sponsorship opportunities presented by the Beaufort Polo Club, please contact Sponsorfinder on +44 (0)1653 628983 or e–mail brian@sponsorfinder. co. uk.

Additional information