New youth sport supplier

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Davies Sports has been appointed as the official sports equipment supplier for the London Youth Games. The relationship will see Davies Sports provide a whole range of essential equipment across 30 sports, including shuttlecocks, team bibs, archery targets and referee whistles.

Emma Markey, director of marketing, Davies Sports said: "Davies Sports is passionate about helping every child realise their sporting ability. The London Youth Games is all about creating opportunities for young children to compete on a grand scale and we believe our equipment will help them achieve their best during this exciting competition. "Russell Findlay, chief executive, London Youth Games said: "Around 47, 000 youngsters across London will set out on the journey to represent their borough at the 2010 Balfour Beatty London Youth Games. For thousands of young people in the capital, the Games will provide the first opportunity to compete in a large–scale sporting event, following in the footsteps of stars such as Christine Ohuruogu and Rio Ferdinand. It is in our hands to provide a really positive early experience of sport. " The contract will runs from the 2010 season through until January 2013 and was secured by Fast Track, which acts as commercial partner for the London Youth Games. Marc Hope, director rights marketing, Fast Track said: " We have now created several strands of 'ownership' within the Games programme and are keen to talk to parties who want to take advantage of this major youth legacy platform. " The 2010 London Youth Games season launched with the girls indoor cricket qualifiers on 6/7 February 2010 and will run for 23 competition days throughout the year culminating on 15 July and including the Thames Water Regatta on 5 June, Balfour Beatty Mini Games on 1 July and Balfour Beatty Main Games on 3/4 July at Crystal Palace National Sports Centre. Former participants at the London Youth Games include 2008 Beijing Olympic Gold medallists Christine Ohuruogu (athletics), Bradley Wiggins (cycling) and Mark Hunter (rowing). Christine Ohuruogu is the 2010 patron of the Games, she represented her borough of Newham in netball and athletics as a youngster. She said: "I am really happy to be patron of the 2010 Balfour Beatty London Youth Games. It is an event which holds a lot of fond memories for me. The London Youth Games is where I first discovered sport on a bigger level. It completely opened my eyes to what youngsters could do. When I think back, it was like one big carnival. As a kid, I thought that was what the Olympic Games were like. I absolutely loved it and I always had to make sure I was there again the following year. What I learned from the London Youth Games was to enjoy sport. It is such a brilliant setting. Even though boroughs want to compete against each other, the fun element is definitely there. Yes, you want to win. I'd be lying if I said I didn't want to win when I go to championships–I do want to win. But that winning comes from the fact that I enjoy what I do. I think that is something that is instilled in me from the London Youth Games. "

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