Rally boosts Scotland

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The 2009 Rally of Scotland, the final stage of the Intercontinental Rally Challenge, which took place in Perth and Kinross and Stirling, delivered more than £1.2m in economic impact and more than £2m in media coverage for Scotland, a report revealed at the end of April 2010.

Findings showed that more than 40% of visitors to the event came from outside Scotland and that daily expenditure from overnight visitors was between £40 and £80 per day, providing local businesses with a welcome boost in what is traditionally a quiet time of year for these areas. Reports also show that more than £500, 000 of media coverage was generated through nearly 30 hours of global television, including seven hours of Live Eurosport action with a cumulative audience of 4. 1m. The Rally has been secured for Scotland as part of a three year deal and will return in 2010 from 15 – 17 October and in 2011. It was secured through a partnership of EventScotland, the national events agency, Stirling Council and Perth and Kinross Council. Paul Bush OBE, chief operating officer at EventScotland, the national events agency, said: "To generate more than £1m in economic impact and more than £2m in media exposure for Scotland over three days is a great achievement and testament to the value of hosting motorsport events. Scotland is fortunate in that it naturally has fantastic and exciting terrain for rallying and an enthusiastic fan base and the coverage showcased these to a global audience. Last year's Rally of Scotland was a huge success and in 2010 we will build upon that success to ensure that maximum value is generated and that Scotland reaps further benefits from this world class event. "The report on media coverage was commissioned by EventScotland from industry experts REPUCOM while the economic impact report was undertaken by economic and social development consultancy EKOS. Meanwhile, EventScotland has launched the Sustainable Sport and Event Toolkit (SSET), a resource for the events industry to make cultural and sporting events more environmentally and socially sustainable. The Toolkit is free for Scottish event organisers and can be downloaded at www. eventscotland. org/sset The SSET was developed by the International Academy of Sport Science and Technology (AISTS) and the Vancouver Olympic Organising Committee for the Olympic and Paralympic Games and EventScotland has been a development partner in the project. The SSET provides step by step guidance for event organisers to create a sustainable commitment and strategy across areas such as site selection and construction, community and supply chain and athlete and public engagement. For further information on the SSET please contact:Sharon McKinley at EventScotlandTel: 0131 472 2286Mobile: 07795541608Email: Sharon. mckinley@eventscotland. org

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