New look for Icon

Sport Business News

Leading global brand implementation and live events company Icon is repositioning its own brand and launching a new company identity and website, www.icon–

John Francis, managing director, commented: "Icon today works with some of the world's greatest brands, both sporting and corporate, because we provide unrivalled quality and a robust end–to–end customer service proposition. We define, design and deliver our customers' environmental branding and live event requirements. Our new brand is all about taking this proposition to the next level – being recognised as the trusted market leader helping organisations bring their own brands to life. " Andrew Hodson, sales and marketing director at Icon, added: "Icon has incredible experience working with some of the world's most respected brands such as adidas, Coca–Cola and Samsung, and has also staged some of the greatest global sporting events such as UEFA Euro 2004 and 2008 and the FIFA World Cup in Germany 2006 and South Africa 2010. This experience is now applied to any brand, event or venue regardless of its scale or location. It's all about being able to provide a bigger experience to all our customers. " Icon's new identity is being utilised across all areas of activity, from the new website and company literature through to vehicles and uniforms for our customer implementation teams. It also brings the company together as one integrated organisation following the acquisition of leading event production company MEI (November 2009 – not to be confused with Major Events International), which itself came just over a year after the company's MBO. With its network of international offices, Icon will continue to maximise on the increasingly global nature of marketing campaigns and high profile, international sporting events. Additionally, the company's senior management team will continue to invest in its brand, its range of product and service offerings and its international capabilities.

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