Octagon enters Brazil

Sport Business News

Sport and entertainment agency Octagon has begun to position itself in South America ahead of the 2014 FIFA World Cup and the 2016 Olympics after announcing the acquisition of Brazilian agency B2S.

Octagon has expanded its South American footprint by acquiring B2S, the veteran Rio de Janeiro–based sports marketing firm with offices in Rio and Sao Paulo. " B2S has been at the center of sports marketing in Brazil, providing leading edge insights and impeccable activation. This is the melding of two like–minded companies and we are extraordinarily pleased to have them become part of our team, " said Octagon president & CEO Rick Dudley, citing B2S' work with the Brazilian National Team (CBF) and his company's sports marketing consulting role for major international brands including Itau, Ambev, Vivo, Panini, Red Bull, EA Sports, Andrade Gutierrez, among others. B2S principal and 10–year industry veteran, Alexandre Leitao, who will become Octagon Brazil president, described the relationship with Octagon as a perfect fit. " We have been operating our agencies on a parallel track. We are very excited at the opportunity to align with the global leader in our industry, " he said. " We have begun immediate collaboration on sponsorship marketing projects for both the FIFA World Cup 2014 as well as the 2016 Olympic Summer Games, and we believe the combination of Octagon's two decades of experience in these two great events, coupled with our local expertise, will provide an unbeatable resource for sponsors. ","43

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