Golf and Scotland

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In 2014, Scotland will host one of the world's major sporting occasions and the biggest tournament in golf – the Ryder Cup.

This prestigious event will put Scotlands reputation as 'The Home of Golf' firmly on the world stage as all eyes turn to the PGA Centenary Course at Gleneagles in Perthshire. The countdown has well and truly begun for this epic contest between Europe and the United States. The event has already been seven years in the planning by the partners involved in the delivery: EventScotland, VisitScotland, Scottish Development International and the Scottish government. It will be the first time in more than four decades that the Ryder Cup has been staged in Scotland and the 2014 tournament is expected to attract in excess of 45, 000 spectators each day. Today the Ryder Cup is regarded as the third biggest event in sport. In 2014, at the five–star Gleneagles resort in beautiful Perthshire, Scotland intends to deliver the best Ryder Cup yet. Golf tourism is already a major contributor to Scotlands economy and is estimated to be worth close to £220m annually. VisitScotland, Scotlands national tourism agency, has a dedicated golf marketing programme which targets golfers throughout the UK and in key markets across the world. Attracting international and UK–based golfers alike to stay and play in Scotland is a key strand in the countrys tourism strategy. Scotland attracts around 220, 000 golfing visitors each year, with an estimated 92, 000 regular visitors to Scotland also playing golf while on holiday. 70% of golf tourism in Scotland comes from the UK and Ireland, with 30% from overseas markets. Successful initiatives like 'Drive it Home' – Scotlands biggest ever golf giveaway – captured the imagination of international golfers last year, with more than 4, 000 registering for a free four–ball at one of 100 courses. Scotland was voted Best Golf Destination of the Year 2009 by Todays Golfer, while six Scottish golf courses were in the Top 20 Courses in the World according to a recent Conde Nast survey.

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