Duathlon impact unveiled

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EventScotland has announced the economic impact of the 2010 GE Edinburgh ITU Duathlon World Championships for Scotland.

The aim of the study, undertaken by EKOS, was to assess the economic impact of the event that took place from 3–5 September 2010. Public funding to the value of £185, 000 was invested in the staging of the event. EventScotland provided £85, 000 and the City of Edinburgh Council contributed £100, 000. The net additional economic impact to Scotland from competitors and spectators totalled over £2. 1m. Paul Bush OBE, chief operating officer for EventScotland said: The GE Edinburgh ITU World Duathlon Championships was one of the stand–out events on the sporting calendar in 2010. It proved to be an exciting three days of competition attracting large spectator numbers and generating important revenue for the wider economy. The study conducted by EKOS confirms our decision to fund the event through our International programme. The multi–sport discipline attracted just under 1, 000 competitors from over 25 countries across the elite, paraduathlete, under 23, junior and age group categories. A home win for local athlete Catriona Morrison enthused the crowd on the final day of action. The championship course around the iconic Arthurs Seat was considered one of the most challenging routes ever used for an ITU Duathlon World Championshipsand provided a dramatic backdrop for the TV footage and images that were broadcast around the world. To gather the information for the study, two surveys – face to face and online – were undertaken with competitors and spectators. Additional to the competitors, more than 10, 000 spectators attended across the three days. Of those, 51% stayed overnight, 47% came from outwith Scotland, and the vast majority would not have been in Edinburgh or Scotland if the event had not been taking place. The overall feedback from all the areas covered in the report are very positive with a large percentage of spectators (including those that attended with competitors) very likely to visit Scotland again in the next three years (92%). Councillor Steve Cardownie, Festivals and Events Champion for the City of Edinburgh Council said: The World Duathlon Championships were a tremendous success and Im delighted – but not at all surprised – to learn how beneficial they were for the local and national economy. This is yet further proof of the formidable reputation Edinburgh has earned as a much–envied host of major world sporting events. Ian Braid, director for major events at British Triathlon said: British Triathlon and triathlonscotland are both delighted to learn about the economic impact of the 2010 GE Edinburgh ITU Duathlon World Championships. It was fantastic to use the event to showcase Edinburgh to first time visitors and to learn that so many have committed to return.

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