Horse trials secures sponsor

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Bramham International Horse Trials 2011 (2–5 June) will be boosted by title sponsorship from tourism agency 'Welcome to Yorkshire'. Welcome to Yorkshire will support the region's largest equestrian fixture as part of its remit to increase visitors to Yorkshire in the UK.

Gary Verity, chief executive of Welcome to Yorkshire said: "We are delighted to announce that we are title–sponsoring Bramham International Horse Trials in 2011. This exciting new partnership will strengthen our bid to bring even more people into Yorkshire. We want to show that Yorkshire has a wealth of events to offer and Bramham International Horse Trials is one of the very best. It is also much more than a sporting event, it is a fun–filled, action–packed four days for all the family. " Yorkshire's tourism economy has just been valued at £7bn for the first time after a boom in visitors. In the first 15 months since Welcome to Yorkshire's launch, the county has seen a staggering 22% increase in the number of overnight holiday visitors. This is almost double the UK average of just 12 per cent. "We believe we can increase this even further, " said Verity. "We would encourage visitors to enjoy the event, enjoy Yorkshire and keep returning to our beautiful county again and again. And I have no doubt Welcome to Yorkshire Bramham International Horse Trials is set to be the biggest and best yet!" The International Horse Trials at Bramham Park have been part of the county's summer calendar for over 37 years and this partnership presents a huge opportunity to increase visitors to the event and to Yorkshire. International three star competitions attract competitors and spectators from the four corners of the world as well as across Great Britain. This partnership, with Welcome to Yorkshire, will help promote the region and will bring a new audience to the event to experience world–class eventing, equestrian action, shopping and family fun for the first time. The Welcome to Yorkshire Bramham International Horse Trials takes place 2–5 June 2011 and the box office will open on 1 February 2011. Visit www. bramham–horse. co. uk for all the news, box office offers and competition information and click on www. yorkshire. com for more on Welcome to Yorkshire.

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